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50+ Consumers: A Must-Win Audience for Pet Marketers

Adults 50+ want to live life to the fullest, and having a pet is an important part of the 50+ lifestyle. Pet owners over 50 spend significant time and money to ensure their pets are happy and well cared for, so that their pets can live their best life, too.

Sports Transition to Streaming Brings Linear Reckoning Closer

It will be good for media companies that win and maintain their sports rights and embrace the positives of streaming.

Reaching Sports Fans as Easy as Looking At the Second Option

As advertisers gear up for the start of a new season of the NBA, NHL, they should explore all of their options to find the right fit for their audiences and their products. The types of fans are expanding as are the ways to reach them. Mapping out a smart targeting strategy is the best way to maximize spend.

How Companies Can Ease the Tension Between Marketing and Cybersecurity

Bridging the gap between marketing and security is possible and necessary in today’s digital landscape.

Aldi UK’s Kevin the Carrot Becomes a Spy In Disguise To Save Christmas

Aldi UK’s much-anticipated 2024 Christmas campaign officially premiered on November 4th to the delight of Aldi shoppers everywhere.

Nora El-Khouri Spencer, Founder and CEO, Hope Renovations

Nora El-Khouri Spencer is Founder and CEO of Hope Renovations, a nonprofit with a dual mission: to empower underemployed women and gender-expansive folks into careers in construction while helping older adults stay in their homes their whole lives.

Zalika Sterling, Co-founder of The Culture Candy

As a mother, artist, and advocate for diversity, Zalika has dedicated her career to creating inclusive spaces where minority, women, LGBTQ+, and other underrepresented groups can showcase their work, connect with their communities, and access opportunities for growth.

Sofia Laurell, Co-Founder and CEO, Tiny Organics

Sofia Laurell is the Co-Founder and CEO of Tiny Organics, an early childhood nutrition company dedicated to cultivating a love for vegetables and healthy foods in children.

Shai Eisenman, Founder and CEO of Bubble Skincare

Shai Eisenman is the founder and CEO of Bubble Skincare. Bubble sets a new skincare standard while truly listening to what its customers want and need.

Kristin Sudeikis, Founder + Creative Director, CEO of FORWARD__Space

Kristin Sudeikis is an artistic director, choreographer, master teacher, dancer, producer, and the founder of FORWARD__Space — a highly involved member of the New York metropolitan, national, and international dance communities.

Alicia Weaver, Vice President, Media Activation at Mediassociates

Alicia brings over 20 years of experience in building strong relationships with top media vendors and crafting successful solutions for her clients.

Which Brand Mascot Should Be a “Hot Ones” Guest? The Ad Industry Has 5 Suggestions

Did you catch Progressive’s Dr. Rick on the hit YouTube series “Hot Ones?” The wildly popular talk show series known for its hot questions and even hotter wings recently featured its first-ever brand spokesperson as a guest in an October mini episode.

John Eaton, Head of Media Investment, Potential Energy Coalition

As Head of Media Investment, John translates strategy into high impact, cost efficient media programs.

Let’s Commit to Making Social Better—and Building Purposeful Brands in the Process

We believe that brands, platforms and agencies all play a part in shaping the future of social media—that brands can help steer social media towards a more positive, authentic future is the driving force behind our work.

Deepfakes, TikTok and Political Ads: Media Influence Over the Upcoming Election

The “Deepfakes, TikTok and Political Ads: Media Influence on the Upcoming Election” session, hosted by Advertising Week in partnership with Cint, dove into the powerful role media plays in shaping voter behavior ahead of critical elections.

Is ‘Emily in Paris’ Fostering a Generation of Marketers Who Don’t Value Data?

As I wrap up my season 4 viewing and start to dream of season 5, my ask to Netflix is to give a little screen time to some of the unnamed number-crunching-data-loving associates at Agence Grateau. Data people are some of the best people.

How Do Travel Bookings Create Opportunities for Non-Travel-Related Brands?

Ultimately, brands beyond the travel sector can tap into the thriving market by aligning with key moments in the travel experience.

The Robots are Coming! The Robots are Coming!

The robots are coming but whether they will be more like Rosie from the Jetsons or Arnold as the Terminator depends, in large part, on us humans coalescing and putting our considerable buying power and weight behind protecting and supporting our very human IP whether it be written articles, video, artistic content or brand assets.

How To Create Legacy In The 21st Century Agency

By building unshakable pillars of stability, transparency, and humanity, we create a clear path to achieving a win-win-win for our industry and leaving behind a legacy we can all be proud of and excited about.

Identity: The Current Challenge for CTV Advertising

CTV isn’t going away. It’s ability to deliver high-quality campaigns with engaged audiences is unmatched. But it is in the data available on the platform where the real potential lies to differentiate itself from its Linear counterpart.

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