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Q4 Marketing Trends: What’s Changed, What Hasn’t, And How Different Verticals Compare

While some factors may shift from one quarter to the next, these trends are likely here to stay for the foreseeable future. The convergence of media, the evolving impact of privacy regulations, the complexities of signal deprecation, and the integration of AI are not just passing trends but defining features of this modern era in advertising.

Why Data Collaboration Will Spell Marketing Success This Festive Shopping Season

For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to…

Advertising Week Q&A – Mike Hall, Head of Retention, Medialab Group

In this interview, the Head of Retention at Medialab discusses the importance of customer retention, effective strategies, and the role of technology and data in driving long-term customer engagement.

Interview: Kinective Media by United Airlines- The Traveler Media Network

Hear from James Rothwell, Managing Director, Brand Marketing for MileagePlus and Kinective Media on the mission to create the world’s first and largest traveler media network, standing up a business in 9 months, examples of successes so far, and now scaling through innovation and partnerships.

How Gen-Z Brands Can Avoid the ‘Commerce Pitfall’ Through a Brand-First Principle

As content and commerce merge, we must act. Let’s create unforgettable experiences that captivate audiences and drive sales. Let’s dive into this thrilling new frontier. Here, innovation meets impact and every interaction sparks joy.

Scaling Up vs. Selling Out

Instead of conceding that meaningful interactions in the marketplace are only the territory of smaller, niche brands, culture brands demonstrate that powerful brand stories can be leveraged at any size.

The Value of Intent in Intelligent Experiences

Using technology and creativity to design human-directed experiences that respond to intent in delightful ways. This is the roadmap for Intelligent Experiences in retail —and the realization of the hidden value of intent.

Soccer Showdown: Why the US is Becoming a Force in the Sport and How to Capitalize on It

As we countdown to the 2026 World Cup, the evolving soccer culture in the U.S. presents thrilling opportunities for publishers and advertisers.

A Presidential Campaign is Taking More Risks Than Your Brand

Savvy campaigns and brands understand that not every trend or social reference is for them. Effectively engaging with social culture isn’t about chasing the latest viral sensation; it’s about identifying conversations where your brand can contribute meaningfully and authentically.

Adapting to Life Without Oracle

As Oracle exits the advertising business, the industry is confronting a significant shift. Oracle’s suite of tools—built through a series of key acquisitions such as Crosswise, BlueKai, Datalogix, and Grapeshot—has been foundational for many marketers, data providers, and platforms. With Oracle’s departure, these stakeholders are now facing the challenge of finding reliable alternatives to maintain their data-driven strategies.

Making Memories: How Events Can Be Redefined

If your event ends with the audience focussed on a big screen, ditch the generic PowerPoint. Invest in on-brand, purpose-driven content that’s visually striking and make sure your speakers and production is well-prepared.

A Look Back: CTV Conversations from Advertising Week 2024

As we look towards 2025, the industry’s ability to create engaging, performance-driven ad experiences will be critical.

Advertising Week Q&A: Michael Hanbury-Williams, Managing Director UK, Greenbids

Advertising Week sat down with Michael Hanbury-Williams, Managing Director UK at Greenbids to discuss his role, the challenges facing advertisers, and AI’s role in it all. By R. Larsson, Advertising Week Why did you join Greenbids and what sets the company apart from others in the space? Greenbids was the perfect opportunity to combine two things I’m really passionate about:…

As US Display Advertising Takes a Turn Towards Quality, Good Things Happen

The more we shift our focus, the more we will also embrace new technologies and innovations that push towards these deeper goals and metrics. Let’s hope that this positive change in the US becomes the driving force for the next era in advertising.

You Don’t Have to be BRAT, but You Do Need Real Personality

People want brands with personality because they are craving the real and the human. In the increasingly technological age, our humanness is the antidote and people feel that. Let your humanness shine through, maximally.

The Rise of Gaming in Advertising: Insights from Industry Leaders on Growth, Challenges, and Opportunities

Leading AdTech vendors have also branched out into gaming, offering everything advertisers are used to from other digital advertising channels, from fraud prevention, viewability, and enhanced targeting to attention, attribution, and brand lift studies.

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