News

This session will offer insights into the strategies that build trust, especially during high-stakes moments like election cycles.

Political ads are often the cornerstone of any campaign, from a local race to the highest office in the U.S.

From adopting addressable to maximizing multiscreen and exploring programmatic, this panel will dive into what’s working, and what is not, to provide actionable insights for advertisers across the board, so everyone can win.

In this session, you’ll learn how Argentine Advertising leverages the power of diverse voices and world-class creativity to deliver high-impact, culturally relevant campaigns at a fraction of the cost.

It’s good for your employees, it’s good for the bottom line, and it will ultimately result in better work for your clients, who must connect with a consumer base that is increasingly diverse, no matter what the political rhetoric would have you believe.

The power of pop culture: it’s not just entertainment; it’s a catalyst for change.

Catch a glimpse into how voters in the U.S. are being influenced in this election year and how this differs across demographics.