Partners in Play: How Iconic Brands & Startups Are Shaping the Future of Fandom
What do BBC’s Bluey, the National Hockey League, and a motion technology startup have in common? They’re redefining what it means to play, and building loyal, multi-generational audiences along the way.
In this dynamic panel moderated by Google, Nex Playground Co-Founder & CEO David Lee joins leaders from BBC and the NHL to explore how beloved, established IPs are teaming up with innovative startups to create new forms of immersive, movement-based experiences to earn the trust of both parents and fans.
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