Power-Up Your Retail Media Strategy

There’s a lot of buzz around Retail Media with new opportunities for advertisers emerging all the time.
We’ve included insights from global thought-leaders in the space talking at our Advertising Week events around the world to garner an insider perspective on what Retail Media means to the biggest brands and advertisers right now, and where it’s heading in the future.
Watch Babs Kehinde, Senior Director – EMEA at PubMatic, give an online advertiser’s perspective on the future of Retail Media and what’s next in shopping commerce from this AWEurope 2022 session.
Learn the insights from Forrester’s research with Senior Analyst, Nikhil Lai in this video from AWNewYork 2022.
Here you can glean insights from dentsu X, Publicis Groupe, The Mars Agency, and Catalina as they join GSTV President and CEO, Sean McCaffrey.
Watch It Pays to Network: How Retail Media Networks — and Beyond — Can Help You Grow from AWNewYork 2022 to hear more.
Delve into the commerce media trend with representatives from retail, agency and tech and see how advertisers and media owners are working together to bring richer experiences to consumers in this session from AWEurope 2022.
You May Also Like
Beyond the Visit: What the Bayeux Tapestry Tells Us About the Real Value of an Exhibition
The risk is treating an opportunity like this as a straightforward merchandising exercise; just put the tapestry on a mug and wait for the queue to convert.
Retail Marketing Needs to Be More Emotionally Intelligent
The industry spends a lot of time talking about platforms and emerging technologies. But consumers rarely think in those terms.
3 Shifts Publishers Need to Survive AI’s Next Phase
To say that publishers need to run more efficient businesses to survive the next phase of the internet is an understatement. If we do not adapt, the industry risks extinction.