Social Media in 2025: Consumer Insights Behind the Trends
People assume that new will replace old. On social, stories offered an alternative to posts, niche apps were expected to grab more seats at the table, video replaced text, and AI influencers have started pushing out content faster than real ones. It’s easy for businesses to jump the gun. But consumer attitudes and behaviors move slower than the technologies driving them and old habits really do die hard. We’re serving up the top changes occurring over the last year, and suggesting ways for brands to prepare for what’s next.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
