Spudbros: Building a Social-First Empire in 547 Days
In conversation with Antony Llewellyn-Harris, Executive Creative Director at We Create Popular, The SpudBros break down how they transformed a family-run potato tram into one of the UK’s fastest-growing food brands through the power of social media.
With over 6 million followers and an ever-expanding franchise model, Jacob and Harley Nelson have built a viral-first business that blends content, community, and commerce. This session explores their journey from humble beginnings in Preston to sell-out pop-ups, product launches, and global ambitions for 2025. It offers insights into what it takes to build brand love and real-world results in the creator economy.
You May Also Like
What the World Cup Reveals About Effective Sales Promotions
Any global event, whether sport or entertainment, creates the same temptation for brands to prioritise presence over purpose. But the biggest lesson from this World Cup is not that brands need to shout louder, it is that promotional activity performs best when it reflects how people actually experience the tournament.
First Came the Beards, Then Came the Coffee Shops
The brands that succeed over the next decade will be the ones that rediscover the simple truth of why they exist, and stretch towards the dream of how they can add more to the world, then express that clearly and consistently in everything they do.
Predictive ROI Is Becoming Marketing’s Most Valuable Currency
When agencies are able to demonstrate likely outcomes before campaigns launch, conversations become less speculative and more evidence-based.
