The Attention Revolution: Redefining Media Planning
Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement. Joined by Bottega Veneta’s Global Head of Integrated Media and Deliveroo for Work’s Global Head of Marketing, we’ll dive into bold storytelling, driving emotions through creative and media choices, and the evolving media measurement landscape. Is earning people’s attention now the name of the game? Will attention become the new currency of media?
You May Also Like
The Best Agency-Client Relationships Are Built in the Trenches
When was the last time your in-house team handed you a Don Draper holy $#!* moment?
Evolving Commerce Media: How Offsite Unlocks the Full Funnel
Commerce media spent the last decade proving one thing exceptionally well: onsite ads drive immediate conversions. But treating commerce media purely as a bottom-funnel sales tool leaves most of the customer journey untouched.
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
