The Attention Revolution: Redefining Media Planning
Hosted by WeTransfer Advertising, this session explores how brands can build lasting connections by rethinking media planning and measurement. Joined by Bottega Veneta’s Global Head of Integrated Media and Deliveroo for Work’s Global Head of Marketing, we’ll dive into bold storytelling, driving emotions through creative and media choices, and the evolving media measurement landscape. Is earning people’s attention now the name of the game? Will attention become the new currency of media?
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