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      • AWNewYork Content Hub
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The Creator Effect: from Reach to Results
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The Creator Effect: from Reach to Results

Join Andrea Gellert, VP of the Business Marketing Group at Meta and Ruth Mortimer, Global President of Advertising Week, in a fireside chat on the game-changing impact of creators on business and marketing. Discover the latest trends, cutting-edge strategies, and the powerful role creators play in shaping the future of marketing and advertising.

The Penn District

Tags: AWEurope 2025 Sessions, Brands + Marketers

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The Penn District

LATEST POSTS

  • From Persuasion to Justification: Retail in a GLP-1 World

  • Unmasking Hidden Hops: What schain 1.1 Means for Media Buyers

  • Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology

  • What Brings a Restaurant Customer Back?

  • Planning Ahead For the Performance Plateau

LATEST PODCASTS

  • Why We Cheer for Free Food: Games, Data, and Restaurant Loyalty Featuring Diane Le, VP of Marketing, Restaurants, PAR Technology

  • Marketing to the Whole Human with Stephanie Trunzo

  • Winning the Human and the Algorithm, Featuring Laura Sammartino, SVP of Horizon Futures

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