The Recipe For Accurate & Scalable Multichannel Campaign Measurement
Effectively measuring multichannel campaigns starts with the ability to collect accurate data, and the science and methodology to be able to identity and use only the highest quality datasets to measure the impact multi-environment exposures had on driving online and offline conversions. The right Identity Graph plays a critical role in ingesting that data and creating those linkages to determine what consumer behaviors the campaign influenced.
Chase Miller, EVP of Business Development at Claritas recently chatted with Bryan Barletta at Sounds Profitable, to discuss why Identity Graphs are not all created equal and how critical the right graph can be to effective and accurate podcast campaign measurement. Learn More About Our Optimize Solutions
You May Also Like
Inside a Student-Run Ad Agency (Spoiler Alert: Its Clients Include Siemens)
The fundamentals of standout advertising are cross-generational. A great ad shows the personality of the company while clearly communicating — in authentic ways — what makes it worth supporting.
CTV Has an Ad Load Problem. Smart TV Gaming Is the Way Out.
Smart TV gaming opens the world of big-screen to advertisers, making it manageable and scalable in a way it never was a console-based ecosystem.
The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
Dylan Wells, inaugural Creator Host at Washington Post Creator, the Washington Post’s new division focused on the creator economy, joins Edelman’s Amanda Edelman to unpack the increasingly blurred line between creators and traditional media.
