The Snapchat Generation: Unlocking Growth Through Real Connection
Gen Z has been unfairly written off, painted as lazy, hard to reach, and not worth the investment. But that couldn’t be further from the truth. In reality, they’re the most connected, creative, and influential generation yet, shaping the future of culture, commerce, and brand growth. In this session, we’ll share exclusive insights into Gen Z’s digital behavior, how they drive real business outcomes, and why Snapchat is the platform where brands can build lasting connections with them.
You May Also Like
Gen Z Doesn’t Need to Hear from You
Reach is the wrong metric for a generation that does not respond to volume. The question worth asking after any campaign is whether the right people trusted those who said it.
3 Key Ways GLP-1 Medications are Accelerating Retail E-Commerce Change
With as many as one in eight American adults now taking the drugs, peak drug adoption may still be ahead.
The New Health Stack Featuring Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing
We are joined by Kamal Bhandal, SVP of Global Invisalign Brand, Consumer & Americas Marketing, to explore how the modern “Chief Household Officer” is reshaping healthcare marketing. We talk about earning trust instead of demanding attention, why education is becoming the foundation of great healthcare brands, and how the shift toward proactive wellness is changing the way people think about their own health. It’s a conversation about where healthcare, marketing, and wellbeing are headed next.
