Trust or Bust: Why Advertisers and Agencies Need to Bridge the Transparency Gap
At Advertising Week Europe, December19’s Managing Director David Lucy hosts industry leaders for a frank discussion on digital advertising’s transparency challenge.
The panel will hear from agencies navigating complex media landscapes, and advertisers seeking investment clarity.
We’ll explore how working together on transparency creates more effective campaigns with real performance gains.
Join us for smart thinking that charts a clear path forward for digital advertising.
You May Also Like
The Human Side of Experience Design | Angie Ahrens, Intuit
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.
Audiences Are Rewriting the Rules of ‘Real’
For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.
Agentic AI Is Tipping the Balance of Power From Retailers to Brands
For brands with real differentiation and a loyal following, the conclusion is straightforward.
