Whopper Delivered: Behind the Scenes of Burger King UK’s “Bundles of Joy” Campaign
Join Burger King UK’s CMO Katie Evans they explore the bold and buzzworthy Bundles of Joy campaign.
Discover how the fast-food giant celebrated new moms indulging in their first post-birth meal, a Whopper and sparked both delight and debate. How authenticity, humour and a touch of controversy turned postpartum cravings into a marketing success.
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