Win the Internet & Create Content People Actually Want to Share

Memes aren’t just content – they’re a cultural language. A 2024 creator study from Doing Things and Kantar Research found that memes rank #2 among A18–24 for most-enjoyed online content (#6 overall), alongside other forms of viral video. In this session, the team behind creator brands like Overheard, Recess Therapy, and MiddleClassFancy will break down the anatomy of these culturally relevant memes in both static and video formats, decode what drives virality, and guide attendees through hands-on exercises to create content tailored to their own brand voice. Gain an inside look at what makes content truly shareable in today’s attention economy, and how to turn insights into execution.Whether you’re launching a campaign, promoting a show, or sparking everyday engagement, you’ll leave with a practical toolkit to spot cultural signals and trends before they peak; create meme and video content that feels authentic- not forced; and and drive measurable impact.

Tags: AWNewYork 2025 Sessions, Brands + Marketers

The Human Side of Experience Design | Angie Ahrens, Intuit

Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence.

Audiences Are Rewriting the Rules of ‘Real’

For years, digital culture rewarded optimization. Now, young adult audiences are turning away from overly curated “authentic” content and moving towards community-created content that feels “alive.” Twitch Ads set out to map that change, and what it means for brands that still think “relatable” is the finish line.