TV + STREAMING
Discover how to amplify your message and connect with viewers wherever they are watching.
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Performance Audio Is Becoming a Global Conversation
One of the most interesting things about working across global advertising markets is seeing similar consumer behaviors take shape in very different places. Digital audio is one of the clearest examples. Across Europe, the U.S., Australia and other mature advertising markets, streaming music and podcasts have become part of everyday life, accompanying commutes, workouts, workdays, shopping trips and time at home.
Premium TV Is Opening Up to More Advertisers. Can the Industry Keep Up?
In this AW360 Q&A, David Shaw, Head of Global Expansion at Universal Ads, explores how technology is reshaping the TV advertising landscape, why premium content remains a powerful differentiator and what needs to happen next to unlock the full potential of programmatic television across Europe.
From Berlin 1936 to 2036: Industry Leaders Reflect on 90 Years of Live Sports Broadcasting and What Lies Ahead
As linear TV schedules give way to CTV, social media feeds, interactive apps, and creator-led ecosystems, the ways audiences experience sports events are being rewritten.
LATEST
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What’s Next in Programmatic: Unlocking Precision and Scale across CTV and Linear
Explore how the evolution of programmatic, particularly through initiatives like DISH Connected, is empowering buyers to maximize their reach with more addressable and biddable inventory. -
How Long-Form Content on YouTube is Reshaping Brand Engagement with Creators
Featuring YouTube creator Jordan Matter (28M subs) and Lauren Benedict, CRO of creator platform Spotter, this session explores how brands can leverage long-form content to build stronger, authentic audience connections and drive greater impact. -
Dominating TV with Live Sports, Partnerships, and Scale
What is always number one when it comes to television? Live sports! Join ReachTV’s Lynnwood Bibbens in conversation with Dave Coletti (iSpot), Rodney Williams (Diageo), and Jackie Chang (NFL) as they dig into how live sports is dominating TV and how to engage sports fans, measure viewership, and determine ROI to build value for brands together. -
CTV Advertising Trends for the 2024 Election
A conversation with three leaders in the Political space about the importance and growth of CTV in the 2024 election cycle. -
The Next Frontier in Identity: Addressability in CTV, Digital Audio & Gaming
As digital advertising budgets shift from traditional media, channels like CTV, digital audio, and gaming are attracting significant investment. -
ReachTV Launches New Original Cooking Series “Stand & Stir” with Chef Lorena Garcia
ReachTV, the leading streaming television network for travelers, has teamed up with renowned Chef Lorena Garcia for a new cooking series, Stand & Stir with Chef Lorena Garcia. -
Decoding the Jargon: Separating CTV from DOOH for Better Campaigns
Now is the time to eliminate the confusion and provide a clear blueprint for why venue-based streaming is an integral part of future media mixes. Everyone with a vested interest in the space should clearly communicate the benefits of this medium and insist that everyone in the industry should move forward with transparency and a clear communication of why this is different, but as potent, as CTV.
LATEST POSTS
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Why Travel Data Matters to Brands That Don’t Sell Travel
A platform’s content tells you why people are there. It doesn’t tell you everything about who they are.
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Simulations Are About to Make Failure Cheap in Advertising
Media still largely tests its assumptions by spending real budgets on real campaigns. Advertisers should follow other industries like Formula One, says Rob Hall, founder and CEO of Parallel, and use simulation to explore hundreds of possibilities before going live.
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Healthcare’s Digital Experience Needs to Catch Up With Its Patients
I recently spoke with Jaime Lyons, SVP of Engagement Strategy at Mighty Union, about the gap between what consumers expect from digital experiences and what hospitals are delivering.
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The Performance Measurement Gap: Why Marketers Need to Connect Media Spend to Revenue
Performance marketing has a measurement problem, and it’s costing brands money as US advertisers are paying more for media while getting less visibility into what their investment delivers. Privacy changes have weakened traditional tracking, customer journeys now span more channels, and AI answer engines are changing how people discover brands before they ever reach a website.
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What Happens When Out-of-Home Gets Easier to Measure?
Out-of-home advertising has a familiar advantage: people encounter it while doing something they already planned to do. They are walking to work, waiting for a train, heading to a game, or moving through their city. On Modern Marketing and Measurement, we spoke with Chris Grosso, CEO of Intersection, about the harder question for marketers: how to buy those placements efficiently and compare their results with the rest of a media plan.
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There Is No Cheat Code in Marketing
Marketers have often been guilty of reaching for a shortcut. Every era seems to produce a new way of trying to work around the system, from hidden text and keyword stuffing to buying followers, clickbait headlines and gaming social algorithms. The tactics change, but the goal is usually the same: find the loophole, beat the platform, get the result faster.
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A Very Bearista Christmas
Starbucks’ Bearista is bringing friends for Christmas.
PARTNER CONTENT
PlayersTV and Sony Pictures Team Up for “Bad Boys: Ride or Die” Featuring Maxx Crosby and DeAndre Jordan
Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
PlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership
In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.
Transmit and ReachTV Announce Strategic Partnership to Enhance Live Sports Advertising Experience
Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration
TV + STREAMING SESSIONS
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional […]
5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads […]