TV + STREAMING
Discover how to amplify your message and connect with viewers wherever they are watching.
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Performance Audio Is Becoming a Global Conversation
One of the most interesting things about working across global advertising markets is seeing similar consumer behaviors take shape in very different places. Digital audio is one of the clearest examples. Across Europe, the U.S., Australia and other mature advertising markets, streaming music and podcasts have become part of everyday life, accompanying commutes, workouts, workdays, shopping trips and time at home.
Premium TV Is Opening Up to More Advertisers. Can the Industry Keep Up?
In this AW360 Q&A, David Shaw, Head of Global Expansion at Universal Ads, explores how technology is reshaping the TV advertising landscape, why premium content remains a powerful differentiator and what needs to happen next to unlock the full potential of programmatic television across Europe.
From Berlin 1936 to 2036: Industry Leaders Reflect on 90 Years of Live Sports Broadcasting and What Lies Ahead
As linear TV schedules give way to CTV, social media feeds, interactive apps, and creator-led ecosystems, the ways audiences experience sports events are being rewritten.
LATEST
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What Ads on Streaming Services Can Tell Us About the New Battleground for Loyalty
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on. -
Peak Performance: Biometric Study Spotlights “Engagement Zone” of Contextual CTV Ads
ShowHeroes Group recently teamed up with market research agency COG, in a groundbreaking study that looked more closely at the behavioural impact of CTV as an emerging tech. -
Mars Wrigley & Amazon Teamed Up To Make M&M’s the Snack You Can’t Stream Without
Mars Wrigley teamed up with Amazon Ads and Prime Video to bring the joy of streaming their latest hit with M&M’s in-hand to shelves and screens across the UK. -
How Can Brands Cut Through in a “Saturated” Streaming Market?
Advertising on a platform that streams movies or TV shows is expensive. Before brands do that, they need to be certain that’s where their customers are. -
How CTV Advertising Will Continue to Disrupt the Game
A Q&A with Tom Donoghue, VP of CTV at GroundTruth and Mike Brooks, SVP of Revenue at WeatherBug -
Advertising and Streaming OTT in Events
With a significant number of people using mobile devices and tablets, we’re starting to witness an acceleration in innovations and increased popularity of online streaming. -
CTV: What’s All the Fuss About?
While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy.
LATEST POSTS
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Why Travel Data Matters to Brands That Don’t Sell Travel
A platform’s content tells you why people are there. It doesn’t tell you everything about who they are.
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Simulations Are About to Make Failure Cheap in Advertising
Media still largely tests its assumptions by spending real budgets on real campaigns. Advertisers should follow other industries like Formula One, says Rob Hall, founder and CEO of Parallel, and use simulation to explore hundreds of possibilities before going live.
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Healthcare’s Digital Experience Needs to Catch Up With Its Patients
I recently spoke with Jaime Lyons, SVP of Engagement Strategy at Mighty Union, about the gap between what consumers expect from digital experiences and what hospitals are delivering.
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The Performance Measurement Gap: Why Marketers Need to Connect Media Spend to Revenue
Performance marketing has a measurement problem, and it’s costing brands money as US advertisers are paying more for media while getting less visibility into what their investment delivers. Privacy changes have weakened traditional tracking, customer journeys now span more channels, and AI answer engines are changing how people discover brands before they ever reach a website.
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What Happens When Out-of-Home Gets Easier to Measure?
Out-of-home advertising has a familiar advantage: people encounter it while doing something they already planned to do. They are walking to work, waiting for a train, heading to a game, or moving through their city. On Modern Marketing and Measurement, we spoke with Chris Grosso, CEO of Intersection, about the harder question for marketers: how to buy those placements efficiently and compare their results with the rest of a media plan.
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There Is No Cheat Code in Marketing
Marketers have often been guilty of reaching for a shortcut. Every era seems to produce a new way of trying to work around the system, from hidden text and keyword stuffing to buying followers, clickbait headlines and gaming social algorithms. The tactics change, but the goal is usually the same: find the loophole, beat the platform, get the result faster.
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A Very Bearista Christmas
Starbucks’ Bearista is bringing friends for Christmas.
PARTNER CONTENT
PlayersTV and Sony Pictures Team Up for “Bad Boys: Ride or Die” Featuring Maxx Crosby and DeAndre Jordan
Get ready for a wild ride with PlayersTV and Sony Pictures as they team up to unleash an electrifying new content experience that blends the best of sports and entertainment. This isn’t just another collaboration; it’s a full-throttle thrill ride that fans won’t want to miss.
PlayersTV and DIRECTV Expand Athlete-Driven Content with Strategic Partnership
In a strategic move that underscores the evolving landscape of sports media, PlayersTV has announced a new distribution agreement with DIRECTV. This partnership is set to expand the reach of PlayersTV, the first-ever athlete and fan-owned media network, to millions of new viewers, marking a significant milestone in its growth.
Transmit and ReachTV Announce Strategic Partnership to Enhance Live Sports Advertising Experience
Innovative Collaboration Aims to Optimize Viewer Experience and Maximize Ad Revenue Through Cutting-Edge Technology and Seamless Integration
TV + STREAMING SESSIONS
The Challenges of Measuring Business Outcomes Across Platforms
In today’s fragmented media landscape, accurately measuring business outcomes across platforms remains a top challenge for marketers. As audiences shift between linear TV, digital platforms, and streaming services, the traditional […]
5 Key Trends You Need to Know About the State of CTV Viewers
One thing that is for certain, CTV viewers’ adoption of CTV and its capabilities are constantly evolving. From acceptance of ads created by AI, to the shift to shoppable ads […]