Tag: AI

We sat down with Cindy Chow of Alibaba during Viva Tech in Paris, to discuss about the future of commerce and retail, in light of what AI does and can do. Here is our exchange.

The future of marketing leadership will depend on professionals who can assess AI output critically, flag hallucinations, and blend automation with human insight and judgment.

Is technology going to help us all to be healthier and, especially, more caring, as we deploy advancements like GenAI and AI agents?

We are heading toward a future where a headless martech ecosystem, built on four to six interconnected platforms and orchestrated by AI agents, could run multi-billion-dollar campaigns with just two or three operators.

As ongoing interactions lead to higher levels of trust, AI companies can begin to come together and foster the synergy needed to develop effective security solutions.

The next wave of media buying won’t be layered on top of our tools. It’ll be built into their core.

Over the past decade, influencer marketing has grown from a fringe experiment to a cornerstone of brand strategy. The human element of this business is at risk of being overshadowed by the allure of AI.

AI will give us speed and knowledge. Brands need to decide how to use these super-powers. And that’s a profoundly human decision.

As AI will help us do our current job better and better, my wish for all of us, humans, is to be knowledge seekers, social capitalists and challengers. Always.

Though AI will never replace creativity, there are plenty of areas where it does excel over humans—like identifying patterns, predictive modeling, or processing massive amounts of data.

AI is rewriting how marketing work gets done. But unless we think critically about who benefits, we risk reinforcing old inequalities with new technology.

We are no longer at the beginning of the AI journey. We are in the development phase. AI is being integrated into the foundation of every modern business, improving how work gets done and value gets created.

AI must be more than a value proposition or marketing message–it should drive true business growth. CMNs ready to lead in this space must go beyond theory and take clear, measurable action.

There is no denying that digital publishers will face disruption in the coming years, and not all will be positive. However, the publishing industry has weathered intense technological changes time and time again and survived.

Whether it is a marketing campaign that shifts paradigms or a digital strategy that redefines customer engagement, the fusion of AI efficiency and human originality promises a future of boundless creativity.

As the industry evolves, the most effective platforms won’t choose between generative and predictive models — they’ll find the right role for each.

For agencies, the challenge isn’t simply to adopt AI tools, but to redefine how we think about creative work in a world where these tools are part of every brief, brainstorm, and brand system.

We recently caught up with Nickolas Rekeda, CMO of global native advertising platform MGID, who joined us from his home in Kyiv for a humbling discussion on the pressures of working when every day might be your last.

Ultimately, AI has brought about a revolution in how advertising is created and delivered.  It is both enabling faster ideation and creation, inspiring new directions, and even making it possible for advertisers to leverage new channels that reach audiences who had previously become unreachable. 

The real benefit of AI isn’t about saving dollars—it’s about saving time, unlocking ideas, and empowering people to be more inventive, more human.