Upgrading Non-Alcoholic Drinks to First Class
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The Other Side of AI in Marketing: Key Concerns Every Business Should Understand
From privacy and data ethics to job disruption and creative dilution, AI in marketing is not without its complications. Here’s a closer look at the challenges marketers, businesses, and society at large must grapple with as this technology evolves.
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How Your Brand Can Earn a Top Spot in AI-Driven Search Experiences
In an era where algorithms anticipate our next move, waiting around for customers to ‘discover’ your brand is an invitation to be overlooked.
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Practical AI Applications in Marketing for SMBs: Smart Strategies, Real Results
The future of marketing is here—and it’s accessible, practical, and built for businesses like yours.
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Marketing with AI 101: What It Is, How It’s Used, and Why It Matters
Artificial Intelligence is no longer the future of marketing—it’s the now. From boosting productivity and precision to enabling smarter, more human-centered experiences, AI is revolutionizing how brands operate.
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Beyond the Hype: How Webex AI is Radically Transforming Customer and Employee Experiences
The future belongs to those who harness AI to work smarter, serve customers better, and drive real business transformation. We are leading this revolution, helping businesses turn AI potential into AI power, today.
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From Interest to Action: How Generative AI Redefines Intent Prediction in Advertising
In this new era, success in digital advertising will belong to those who understand the difference between interest and intent, and leverage AI-driven insights to build more meaningful, privacy-first connections with their audience.
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The Vital Role of Craft Production in an AI-Enhanced Landscape
Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production
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AI Risks – what brands and advertisers need to know
Artificial Intelligence (AI) is rapidly transforming the advertising landscape, offering powerful new tools for targeting, personalisation, and content creation.
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Keeping B2B Marketing Real: Authenticity in an AI-Driven World
AI and automation are transforming B2B marketing, but in a world of machine-generated content, one question remains: how do brands stay truly authentic?
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Navigating the Future: Uncover the Power of AI and Creative Marketing Trends
Join us for an insightful session on the top marketing trends that will shape the future.
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Beyond Automation: AI as Your Marketing Creative Partner
In a world flooded with content and declining engagement rates, what role does human creativity play in marketing?
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AI in Paid Media: From POCs to Full-Scale Transformation
David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media.
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From Broad Contextual to Privacy-First Precision: GenAI in Audience Targeting
The era of broad audience segments is over.
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AI for Business: The Next Generation
Discover how AI is transforming business growth, innovation, and creativity.
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Will ChatGPT say “F*ck”? AI-Enabled Advertising at a Crossroads.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original.
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AI in Paid Media: From POCs to Full-Scale Transformation
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.
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More Content = Better Results: How Brands are Using GenAI to Drive Performance
Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.
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Use AI – not IDs – for GDPR-compliant behavioural targeting
With GDPR, behavioural targeting in programmatic advertising has become more challenging.
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The Algorithm vs. The Artist: Finding Harmony in the New Music Landscape
The future of music in the age of AI remains uncertain, but one thing is clear: the human element will always be essential.
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From Diapers to Data: The Parallel Costs of GenAI and Parenting
When it comes to GenAI, companies need to be clear about their return on intent and return on investment.
