Upgrading Non-Alcoholic Drinks to First Class
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Keeping B2B Marketing Real: Authenticity in an AI-Driven World
AI and automation are transforming B2B marketing, but in a world of machine-generated content, one question remains: how do brands stay truly authentic?
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Navigating the Future: Uncover the Power of AI and Creative Marketing Trends
Join us for an insightful session on the top marketing trends that will shape the future.
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Beyond Automation: AI as Your Marketing Creative Partner
In a world flooded with content and declining engagement rates, what role does human creativity play in marketing?
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AI in Paid Media: From POCs to Full-Scale Transformation
David Billings, the VP of digital at Empathy Lab teamed up with the Sameer Amin, the VP of Data Driven Marketing & Media at Reckitt to present the transformation of AI in paid media.
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From Broad Contextual to Privacy-First Precision: GenAI in Audience Targeting
The era of broad audience segments is over.
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AI for Business: The Next Generation
Discover how AI is transforming business growth, innovation, and creativity.
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Will ChatGPT say “F*ck”? AI-Enabled Advertising at a Crossroads.
AI has promised to transform advertising, but the AI hype has limits—it isn’t bold, creative or original.
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AI in Paid Media: From POCs to Full-Scale Transformation
In 2025, leading brands are already moving beyond AI proof-of-concepts to full-scale AI transformation.
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More Content = Better Results: How Brands are Using GenAI to Drive Performance
Generative AI is transforming the way marketers and creatives work, providing new tools that open up endless possibilities.
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Use AI – not IDs – for GDPR-compliant behavioural targeting
With GDPR, behavioural targeting in programmatic advertising has become more challenging.
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The Algorithm vs. The Artist: Finding Harmony in the New Music Landscape
The future of music in the age of AI remains uncertain, but one thing is clear: the human element will always be essential.
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From Diapers to Data: The Parallel Costs of GenAI and Parenting
When it comes to GenAI, companies need to be clear about their return on intent and return on investment.
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AI Search and the Strategy You Actually Need
More than a strategy, AI search is a powerful tool that opens up new upper-funnel opportunities for brands.
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The AI Arms Race Isn’t About Innovation. It’s About Power
The products we use, support, and integrate into our lives will shape the AI landscape. Staying engaged, experimenting, and actively implementing AI isn’t just an opportunity—it’s the only way to ensure we’re not left behind.
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How Can AI Be Used More Sustainably by MMA
Gen AI has brought great benefits to MMA, but unless brands, publishers, agencies and vendors take action to use it more sustainably, AI usage could turn the climate emergency into catastrophe.
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How AI Is Empowering Premium Publishers to Unleash Hyper-Relevance and Drive ROI
Relevance is the new methodology, and more effective advertising is the outcome. The partnership of the two is a revolution for premium media owners.
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Chaos and Creativity: Preserving the Unexpected in this New Age of Automation
Chaos holds the spark that transforms ordinary thinking into groundshaking “aha” moments. But, as we race deeper into an era defined by Generative AI, relentless automation, and frictionless efficiency, it’s all too tempting to think we should eliminate every rough edge.
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Three Branding Imperatives as Honda and Nissan Navigate the Road Ahead
To compete in the EV race and maintain global relevance, each company will need employees to believe in the direction and potential of their business. Culture and clarity are essential to uniting and galvanizing a workforce, but for companies of this size, they won’t just materialize.
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AI’s Role in the Next Era of Energy Marketing
Energy CMOs who embrace AI today will redefine customer relationships, optimize marketing efficiency, and build trust in an increasingly complex landscape. The ones who lead this shift won’t just see better marketing results — they’ll help shape the future of the energy industry itself.
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Building Consumer Trust in the Age of AI
One of the most powerful ways to build trust is to design with empathy. AI systems should be designed to reflect empathy and understanding of consumer needs.
