The Vital Role of Craft Production in an AI-Enhanced Landscape
Join us for an executive interview with James Morris, Global Chief Production Officer at Publicis Production, as we explore the irreplaceable value of craft production in an AI-driven world. Discover how brands can build equity by blending the creativity and emotion of craft with AI’s precision. Learn why craft remains king, providing audiences with the quality they crave, and how AI acts as a powerful ally in enhancing this artistry without replacing its human touch.
You May Also Like
Identity’s Next Challenge: Why Accuracy Matters More Than Ever
The past several years have produced a wave of innovation focused on preserving addressability as signals became more fragmented and difficult to access. But preserving addressability was only the first challenge.
If Your Brand Isn’t Showing up in YouTube Search, It’s Already Falling Behind
By Jackie Swansburg Paulino, CPO, Pixability The Race to Win AI Search Begins on YouTube For years, brands have thought about YouTube primarily as a video platform- a place to […]
Outcomes Are Not a Buzzword. But We’re Treating Them Like One.
By Ryan Schaumburg, PadSquad Every few years, advertising finds a new word to rally around. For a while, in the early days, it was reach. Then it was attention. Now […]
