Tag: Modern Marketing + Measurement

To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset.

The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing. 

Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch.

By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest version of our Team Up…

Until these systems start leveraging other bidstream signals for targeting, frequency capping and attributing performance, ongoing abuse of that first-class identifier will likely persist.

Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection.

Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work.

Winning over individuals is hard enough, let alone groups, who don’t want to engage or be influenced.

The reach crisis facing advertisers is evident, but it doesn’t need to be a problem, providing advertisers and publishers explore technologies that will enable them to work closer together.

Where Google still leads, based on data from Rise at Seven, is on searches for activities nearby, including events and entertainment, ahead of both TikTok and YouTube.

The tools to create a more transparent, ethical, and trustworthy industry are here – and they are actionable and easy to use.

Marketers are constantly seeking new ways to leverage insights to inform their strategies. The ever-evolving data driven marketing landscape is the latest frontier for marketers, presenting challenges and opportunities alike.

Bid shading is a feature that enables buyers to leverage historical and predictive data to influence the bid price in a programmatic ad auction.

The demise of the third-party cookie heralds a new era for marketing and how it measures its success.

Success ultimately comes back to understanding who your customers are. It comes back to combining the functional and emotional sides and working out which parts of the customer’s relationship with your brand actually matter to them.

To win this holiday season with both Spenders and Savers, brands need to fuel their holiday campaigns with comprehensive and continuously updated data.

Ultimately, it’ll be up to marketers and brand leaders to determine what to look for in a clean room, and when the right time is to implement one.

With evolving technology, marketers are learning how creative personalization can drive better outcomes, from brand engagement to sales revenue.