Tag: Modern Marketing + Measurement

The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality.

From AWEurope 2024

2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice.

To survive these stormy seas, we need to break down the walls both within and between the many component players in the digital advertising ecosystem, embracing a “rising tide lifts all boats” mindset.

The death of third-party cookies isn’t a return to early digital marketing, rather it will lead to solutions that will balance the needs of consumers privacy and digital marketing. 

Harnessing data strategy in fundraising is a key way for charities to navigate the prolonged financial pinch.

By Angie Vaughn, Director of Marketing for Wripple Recently Wripple conducted our third Team Up Research study aimed at understanding how freelancers and the companies that hire them come together to get great work done. Given the essential role that blended teams of freelancers and full-time employees play in the modern marketing workforce, this latest version of our Team Up…

Until these systems start leveraging other bidstream signals for targeting, frequency capping and attributing performance, ongoing abuse of that first-class identifier will likely persist.

Success lies in the willingness of advertisers to experiment and iterate across the four critical dimensions: optimization signals, targeting, creative content, and channel selection.

Understanding consumers is the foundation of effective marketing, not just a strategy. It is crucial for every team to collaborate and grasp the significance of research to enhance the impact of their work.

Winning over individuals is hard enough, let alone groups, who don’t want to engage or be influenced.

The reach crisis facing advertisers is evident, but it doesn’t need to be a problem, providing advertisers and publishers explore technologies that will enable them to work closer together.