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How Data Collaboration Will Advance Co-Branding
Companies that successfully capitalize on this opportunity will deliver more personalized customer experiences, enhance their reach and scale, understand the effectiveness of their campaigns, and forge new and innovative partnerships.
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From Validation to Innovation: Embracing Continuous Learning in the AI Era
By developing a connected system that stores all their data and facilitates continuous learning, companies can generate more informed and creative ideas, driving innovation and staying ahead of the curve.
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Seize Control of Your First-Party Data Destiny
Generative AI plays a distinct role in leveraging first-party data compared to regular AI by not only analyzing and predicting based on data but also creating new, unique content and experiences tailored to individual users.
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How Publishers Can Unlock the Full Revenue Potential of Political Advertising
Poised to become one of the fastest-growing sectors in advertising, U.S. political ad spending is expected to reach more than $12 billion in 2024. For publishers, that’s too large of an opportunity to miss.
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OUTFRONT and StreetMetrics Up the Ante for Bus Advertising Measurement
Through new attribution studies, the companies prove how effective bus advertising is up and down the funnel.
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Escaping the Sandbox: How Brands Can Independently Achieve Real Ad Results
Yes, it may be scary to try something new, especially with large uncertainties in the world of digital advertising. Will that ever stop, likely not, so advertisers better buckle up, and try to be a first or second mover as it does not cost a lot to prove that you can still reach your goals in the future, a future…
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Unlocking the Potential of Retail Media: Overcoming Challenges and Embracing Inclusive Commerce
Through collaboration in innovation, connection in planning and standardisation in measurement, as a collective we will continue to provide our shoppers with the most inclusive and efficient path to purchase.
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Modern Media: Harder to Measure, Harder to Activate and Harder to Optimize
By embracing these solutions, we can redefine media strategy and execution standards, ensuring relevance and success in the modern media landscape.
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Choose OOH This Political Season
With today’s voter spending more than 70% of their time away from home and increasingly blocking ads online, political marketers simply cannot afford to skip out on DOOH this election season.
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The Forces Driving Stronger First-Party Data Practices
Establishing a method to connect your best data with identity-based solutions across partners and channels will pay off now and into the future.
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The Time is Now for Cross-Media Measurement
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical.
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Future of Outcome Measurement: Innovations in TV Data & Insights
Join experts from Samba TV, On Device and Adalyser in discussion on how the outlook of outcome measurement has matured in recent years.
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Why All Attention Isn’t Equal: Driving Impact Across the Funnel on TikTok
Whether you’re cracking the capital city or launching in Europe, conquering integrated media buying and planning is crucial.
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Cookie Deprecation to Curation 2.0: How to Survive in Programmatic in 2024
1% of Chrome cookies have been deprecated, with the rest slated to be removed by the end of 2025.
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The economic reality of the past few years has favoured consolidation — one-stop shops are a good solution when resources are tight.
Titan Brands Delivering Transformation in Marketing Today
Brand legacy but with short-term ROI!
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The economic reality of the past few years has favoured consolidation — one-stop shops are a good solution when resources are tight.
Unlocking Moments in Motion: A New Approach to Consumer Engagement
In a world where consumers are constantly on the move, their emotional journey runs alongside their physical one.
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Sequels, Ratings and Sales: What makes a major hit?
When can a Brand Funded Entertainment show be classified as a major hit?
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The State of the Enterprise B2B Buyer’s Journey
The journey has changed, along with the channels and buyers themselves. B2B marketers must be prepared to meet them in their new reality.
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“If You’re Not Using ‘Pack Media’ Yet…You Soon Will Be!”
From AWEurope 2024
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How Luxury Fashion Brands Took Celebrity Partnerships to the Next Level This Event Season
2024’s Red Carpet season has demonstrated that the right celebrity partnerships have an extraordinary power to amplify brand affinity and share of voice.
