Tag: Modern Marketing + Measurement

With any in-house advertising planning models, the platform approach to integrating and utilising data is critical. Key to success will be finding a platform with the coverage required to ensure accurate campaign planning and the cost points needed for the business case to stack up.

By addressing the people side of change, organizations can increase the likelihood of successful implementation and achieve their data management goals.

True accountability goes beyond clicks and site traffic. It means aligning with business outcomes that drive long-term growth and brand equity.

The successes of today’s biggest brands illustrate how next-gen stats can inform smarter, more effective advertising strategies. The lesson is clear: brands that embrace these insights gain a competitive edge in today’s crowded media landscape.

Advertisers face an uncertain cookieless future in 2025, but they are galvanized more than ever to identify a better path forward.

By grounding our creative processes in data while nurturing human insight, we create campaigns that are not only effective but also unforgettable.

Companies that embrace privacy-forward data collaboration will gain a competitive edge, while consumers will be more inclined to share data with brands they trust.

Shopping, browsing, learning and playing online doesn’t have to feel like you’re being taken advantage of by cookies. Instead, every experience should feel like it knows you and understands how best to serve you.

With new tools and platforms, collecting and leveraging zero-party data has never been easier—or more impactful. It’s time to embrace this new era of marketing, where your customers tell you exactly what they want, and you deliver with precision and authenticity.

For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to…

As Oracle exits the advertising business, the industry is confronting a significant shift. Oracle’s suite of tools—built through a series of key acquisitions such as Crosswise, BlueKai, Datalogix, and Grapeshot—has been foundational for many marketers, data providers, and platforms. With Oracle’s departure, these stakeholders are now facing the challenge of finding reliable alternatives to maintain their data-driven strategies.

We are all hoping to see even more interesting data visualizations for the 2028 Los Angeles Olympics.  Until then we will put data visualizations to great work uncovering opportunities to improve and grow our own organizations.