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Why Data Collaboration Will Spell Marketing Success This Festive Shopping Season
For those looking to maximise opportunities during this retail Golden Quarter, it’s important to strategically enhance the business’s ability to engage in data collaboration. This will allow them to fully access customer insights available within privacy-focused clean rooms and across the full variety of channels and data environments. Securing long-term and effective outreach to high-value audiences in the run-up to…
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Adapting to Life Without Oracle
As Oracle exits the advertising business, the industry is confronting a significant shift. Oracle’s suite of tools—built through a series of key acquisitions such as Crosswise, BlueKai, Datalogix, and Grapeshot—has been foundational for many marketers, data providers, and platforms. With Oracle’s departure, these stakeholders are now facing the challenge of finding reliable alternatives to maintain their data-driven strategies.
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How Data Visualizations Create a Clearer View of The Global Datasphere and Help Brands Succeed
We are all hoping to see even more interesting data visualizations for the 2028 Los Angeles Olympics. Until then we will put data visualizations to great work uncovering opportunities to improve and grow our own organizations.
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Uncovering the Secret: Strategic Data Collaboration for Advertising Success
Whether you’re a brand looking to maximize your media investments or an agency guiding clients through this new frontier, join us to learn how the future is being shaped by the fusion of integrated data strategies and modern collaboration technology.
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Rethinking Growth: How Brands Can Scale Mobile Success Beyond the Usual Playbook
Programmatic in-app ecosystem is messy…but is a big opportunity.
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The Future of Programmatic
Programmatic’s Future Across Channels – As programmatic expands beyond display ads to include CTV, audio, and more, cross-channel strategies and unified measurement will be key to its future success.
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Unlocking Business Growth: Mastering Brand Love and Performance Advertising
We’re not just talking theory. We’re sharing the latest techniques and key examples on how to dazzle your audience with tactical brilliance.
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Paradox No More: Embracing Privacy To Drive Performance
‘Privacy’ used to be synonymous with degraded measurement + performance. Now it can be your competitive advantage.
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From Impressions to Impact: Turning Connections into Conversions
In a marketing landscape that is becoming increasingly overwhelmed by digital noise, face-to-face interactions are standing out as a key to driving real connections and results.
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Bridging the Gap: Performance Marketing Meets Brand Building
This panel discussion will delve into the importance of balancing performance-driven strategies with brand awareness initiatives.
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Media Revolution: Redefining Growth Through Channel Diversification
Scott Kramer, VP of Growth at AS Beauty, and Edward Benedito, VP of Growth Marketing at Upside, join AppLovin’s Meagan Martino to discuss how and why brands and apps alike are expanding their media horizons and exploring new channels such as in-app advertising.
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From Cost Center to Revenue Driver: Elevating Marketing’s Impact
Marketers need to demonstrate their value in this chaotic commerce landscape.
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Brand as ‘Multiplier’ – Why We Need to Rethink Brand vs Performance
This session presents the latest thinking on high-impact advertising, at a time when budgets are under considerable pressure.
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Why iOS is the Big Winner in Google’s Latest Cookie About Face
Google has, perhaps inadvertently, created the opportunity and impetus for marketers to test, validate and now outperform with a new—and improved—combination: iOS + Alternative IDs.
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Turning Data Deluge into Decisive Insights for Marketers
By rethinking data strategies and considering integrated solutions, marketers can turn their current data overload into an insight and action-oriented machine and stop wondering when the payoff will happen, because it will already have happened.
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First-party Data Shouldn’t be a “Trough of Disillusionment”
For companies to overcome the so-called “trough of disillusionment,” they need to identify the solutions and strategies that deliver clarity. They need to embrace AI. Not just as a term but as a use case.
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How to Gauge Attention and Intention in the Privacy Era? It’s Simple: Let Consumers Show You
As privacy regulations tighten and consumers become more aware of how their data is used and misused, adopting privacy-first advertising strategies is not only compliant, it also builds consumer trust.
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Prioritize Privacy, or Cling to a Model Doomed to Disappear
To those in the digital advertising industry, another twist in the tale of the cookie deprecation was not unexpected. But that Google would seemingly renounce its promise to cut off these third-party identifiers all together, was abrupt to say the least.
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3 Data-Paved Paths to Improved Publisher Monetization
To maintain and grow revenue into the future, publishers need a fundamental understanding of today’s addressable advertising solutions and how they’re evolving.
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How to Adapt Your Digital Marketing to Market Trends
Adapting your digital marketing strategy to market trends and consumer behaviors is crucial for staying competitive. Thankfully there are many tools at your disposal to not only keep up with trends, but also leverage them to your competitive advantage.
