Tag: Modern Marketing + Measurement

Knowing that product discovery is only the first of many on- and offline touchpoints before purchase gives marketers the opportunity to meet consumers where they are, provide the right information at the right time, and ultimately drive higher conversions. 

The media industry is constantly evolving, with new technologies, platforms, and regulations reshaping how advertisers and publishers operate. As these changes unfold, the importance of well-executed research grounded in industry expertise will only grow.

A privacy-centric world isn’t coming—it’s already here. And in this new, more complex reality, brands can’t rely on yesterday’s playbook.

It’s time to stop chasing fleeting attention and start building communities that thrive. The rewards? Loyalty, advocacy, and the kind of trust that turns customers into lifelong allies.

If you’re a small business owner yourself, the message is simple: Stay adaptable, keep innovating, and never stop connecting with your customers.

Instead of navigating to specific apps, websites and search results, people will simply pull up videos, articles or even audio when they want it.

Those who act swiftly to integrate this technology will find themselves well-positioned to capitalise on the benefits and put in place a strong foundation for sustainable growth.  

Precision in advertising lays the foundation for lasting business success by enhancing customer engagement and sharpening financial planning.

The intersection of advertising and market research offers a roadmap for both industries to combat fraud and improve data quality.

When it comes to identity resolution, remember: owning your data means owning your customer relationships—and your future.

Much has been written about the benefits of supply-side curation, but overviews of how to curate inventory – and how this represents a step change from historical approaches – have been generalized at best.

The question isn’t whether you can afford to invest in customer centricity—it’s whether you can afford not to.

Combining old-school approaches to data collection with cutting-edge statistical modelling gives the best of both worlds between detail and scale while creating a data market where people are active participants rather than unwitting — and, often, unwilling — data mules.