Introducing the AdTech MAP for Verification, Optimization, and Proven Outcomes
In an age of fragmented platforms and lack of unified transparency, marketers are facing a crisis of confidence. Join DV CMO Dan Slivjanovski and CRO Gian LaVecchia for a powerful session on how to reclaim control in today’s chaotic ad ecosystem. This session introduces DV MAP (Media AdVantage Platform)—a next-gen framework bringing DV’s trusted data, AI-powered optimization, and campaign outcome measurement under one platform.
You May Also Like
The Entertainment Revolution: Why Brands Need to Think Beyond the Screen
As gaming, streaming and social media reshape how audiences experience entertainment, marketers face a fundamental challenge: Learning to participate in culture rather than simply advertise alongside it.
More Than the Game: Earning a Place in the Fan Conversation
Ann Piper, Head of Sales for the Americas at Spotify, moderated the discussion with Angela Steele, Chief Client Officer, U.S. at WPP Media; Wes Harris, Director of Marketing for YouTube TV at Google; and Juliet Litman, Director of Talent and Operations at Spotify Podcast Studios.
Traditional Attribution and Promo Codes Share the Same Blind Spot
Traditional attribution and promo codes share the same blind spot.