Beyond the App: Powering Full-Funnel Commerce Media
The way people discover and shop has fundamentally changed and fragmented across social feeds, search queries, influencer content, and marketplaces. Moments of need now occur anytime, anywhere, especially during high-stakes seasons like the holidays, when urgency, impulse, and intent peak. Join leaders from DoorDash, Wolt, and The Magnum Ice Cream Company as they unpack how today’s most effective campaigns blend offsite reach, onsite conversion, and co-branded storytelling to drive measurable outcomes.
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