Premium & Precision: The Evolution of Addressable Advertising Through Quality Content
Join Spectrum Reach and Amazon Ads as they showcase how their ground breaking partnership is revolutionizing addressable advertising through premium, brand-safe content. Following their NAB launch and Cannes success stories, this session explores how the fusion of authenticated household signals and critically acclaimed programming is setting new standards for advertiser success. From Prime Video’s award-winning originals to Spectrum Reach’s live sports and trusted local news, learn how superior reach and premium content are creating unprecedented opportunities for brands to connect with engaged audiences.
You May Also Like
There Is No Such Thing as Creative Wearout
Conventional wisdom goes something like this: you produce a new piece of creative, you put media behind it, and over time the ad progresses through a predictable lifecycle.
Neala Brown, Global Head of Data, Measurement & Insights at Teads
AI may dominate the Advertising Week schedule, but Neala Brown, Global Head of Data, Measurement & Insights at Teads, wants to hear what happened after companies put it to work.
Oft-Neglected, Local Targeting Represents the Future of Advertising
By Evan Rutchik, President & Chief Strategy Officer, Viamedia.ai The promise of digital advertising is that the wealth of signals would allow advertisers to deliver one-to-one messaging, tailored to the individual […]
