ID for Every Ad: Why Universal Ad Tracking is the Industry’s Next Imperative
Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem. That’s not just a media headache, that’s a C-suite problem.
In this conversation, Nada Bradbury, CEO of AD-ID, explains why the fix isn’t another shiny new tool, but something much simpler: a universal “barcode” for every ad. Just like products on a shelf, creative assets need IDs that follow them everywhere from TV, streaming, social, you name it.
We’ll talk about how universal tracking can help brands actually know where their money’s going, cut down on waste, and finally make digital as accountable as broadcast once was. If you care about transparency, ROI, and reaching the audiences you’re currently missing, this is a session you can’t afford to skip.
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