Tag: Modern Marketing + Measurement

Research shows that neurodiverse teams foster greater innovation, generate higher revenue, and build deeper cultural relevance.

Google’s been found guilty of violating antitrust law in AdTech.

As marketers navigate persistent economic uncertainty, stop dwelling on the unknown and focus on the media and measurement strategies proven to drive business growth.

In today’s media landscape, audiences are everywhere — streaming, mobile, social, and linear.

Big promotions come with big potential… and big questions.

Search today is more important—and more dynamic—than ever before.

Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS — but those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome® insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to…

 Full-funnel marketing has been a staple of advertising strategies for years, but industry trends are sparking a new way of thinking about the old model.

Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem.

The era of marketing guesswork is over.

Join Bayer, Spotify, and The Trade Desk as they explore how brands can integrate programmatic audio into the omnichannel mix —reaching new audiences, unifying messaging, and proving performance.

In an age of fragmented platforms and lack of unified transparency, marketers are facing a crisis of confidence.

Join Spectrum Reach and Amazon Ads as they showcase how their ground breaking partnership is revolutionizing addressable advertising through premium, brand-safe content.

Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.

With Adobe Real-Time CDP Collaboration, Further, PMG, and Alli Marketplace working together, customers can unlock their full data value, operationalize collaboration across their organizations, and activate campaigns that drive measurable business impact.

Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology.

Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.

As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important.

AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action.

The way people discover and shop has fundamentally changed and fragmented across social feeds…