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Introducing the AdTech MAP for Verification, Optimization, and Proven Outcomes
In an age of fragmented platforms and lack of unified transparency, marketers are facing a crisis of confidence.
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Premium & Precision: The Evolution of Addressable Advertising Through Quality Content
Join Spectrum Reach and Amazon Ads as they showcase how their ground breaking partnership is revolutionizing addressable advertising through premium, brand-safe content.
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Beyond the Billboard: Why Digital Out-of-Home Is Ready for the Full Funnel
Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.
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Data, Services & Media Drive Data Collaboration Success with Adobe PMG & Further
With Adobe Real-Time CDP Collaboration, Further, PMG, and Alli Marketplace working together, customers can unlock their full data value, operationalize collaboration across their organizations, and activate campaigns that drive measurable business impact.
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Precision at Scale—How Geospatial Intelligence Is Reshaping Media Strategy
Join industry experts from Esri, Quad, Ampersand, and Balcom Agency to discover how advertising and analytics teams are transforming campaign planning with geospatial technology.
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Lift and Mix: What Happens When Sales Lift Meets Market Mix?
Walk away with practical tips for weaving publisher-level insights into your own MMM strategy and learn how greater transparency in measurement can build stronger brand-publisher relationships that lead to real, quicker, measurable impact.
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Transacting with Purpose & Clarity in an Increasingly Fragmented Ecosystem
As viewers continue to engage with content through an ever-increasing array of platforms and technologies, effectively measuring and understanding where viewers are and how to reach them have never been more important.
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From Signal to Action: Human Intelligence That Moves Brands Forward
AI has redefined how marketers collect and analyze data, yet many still struggle to turn it into action.
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Beyond the App: Powering Full-Funnel Commerce Media
The way people discover and shop has fundamentally changed and fragmented across social feeds…
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Brand Experiences at Scale Are The Ultimate ROI
The advertising landscape is being reshaped by a simple truth: every interaction is a brand experience.
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Outlasting the Last Click: Why Attribution and Incrementality Must Work Hand in Hand
Attribution on its own offers convenience. Incrementality on its own offers clarity. But in tandem, they create a feedback loop that’s both fast and grounded in reality.
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Identity is Infrastructure Now: In the Age of Walled Gardens, It’s More Than Just a Hedge
The market is moving toward systems that are more integrated, more intelligent, and more dependent on clean, connected data.
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The Misconceptions Holding Back Incrementality: A Call for a Rethink in Measurement Practices
Affiliate marketing has always been about partnership. That spirit needs to extend into how we define success, share data, and build for the future.
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Out of Tune: Are Retail Media Networks Missing the Beat on In-Store Audio?
In-store audio delivers timely, persuasive messages when intent is already high, shortening the path to conversion and turning passive browsing into immediate action.
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ROSÉ All Day: The Metric That Could Save Digital Advertising (And the Planet)
With improved carbon emissions accounting, updated metrics like ROSÉ we can immediately slow down – and hopefully reverse – our industry’s harmful environmental effects.
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Why Retargeting Might Be Tv’s Smartest Entry Point
Digital advertisers are well-versed in the practice of retargeting and the ability to reach consumers who have visited a certain site or looked at a product.
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The Overlooked Challenge in Marketing: Making Your Survey Data Count
By Horst Feldhaeuser, Infotools In a world awash in data, it’s easy to assume that marketers have everything they need to make smart decisions. From clickstreams and customer journeys to CRM records and transaction logs, data flows in faster than ever. In fact, the volume of data created globally is now estimated at 402 million terabytes per day, and that…
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‘How Could It Know?’ the Jaw-Dropping Accuracy of Models Trained on Large Data
In practice, asking whether outcomes or media quality is more important is like asking an athlete to choose between winning the race and prior training. You can’t really have one without the other.
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Beyond the Last Click: A Dual Perspective on Evolving Attribution in a Non-Clickable World
A sophisticated, multi-faceted approach is not just a future possibility but a present necessity for marketers seeking true impact and sustainable growth in a complex, non-clickable world.
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The Missing Piece of the “Outcomes Era” Debate
The future of brand growth depends on how well we illuminate, support, and activate the mid-funnel. That’s where minds are changed. That’s where momentum is built.
Tag: Modern Marketing + Measurement
AWLearn
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Only the Entertainers Will Endure
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Healthcare Marketing You Can Actually Experience Featuring Erica Spoor, SVP, Business Strategy, Sparks
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Healthcare Marketing Needs to Get More Human
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Stop Building Ad Products Like It’s 2019
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Three Ways to Turn Creative Into a Performance Lever Across a Fragmented Media Landscape