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Mr. Peanut’s New Design Highlights the Mascot at His Best in Over 100 Years
In all my years spent writing about Mr. Peanut, the dapper legume brand mascot for Planters, I have never seen his character look so debonair as he does now.
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Monster Mash Cereal, Starring Every Monster Cereals Icon, is Coming in 2021
You’ve never seen the Monster Cereals icons quite like this!
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AWEurope Throwback: Typhoo Tea Gnu
Typhoo Tea launched in 1903 by Birmingham grocer John Sumner. Using only the finest tea leaves to ensure great taste, quality, and freshness in every cup, Typhoo was originally sold as a cure for indigestion.
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What Happens When Progressive Takes a Break from Work?
Can you remember the last time the Progressive team took a day off?
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AWEurope Throwback: The Country Life Buttermen
If you grew up with Country Life Butter during the 1970s and 1980s, there’s a good chance you may remember their four mascots the Country Life Buttermen.
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The Noid Versus Nuro: Domino’s Brings Back Its Iconic Nemesis
Has it really been 35 years since we last saw The Noid?
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See Every Olympic and Paralympic Mascot Ahead of Tokyo 2020
There are less than 100 days until the kickoff of the 2020 Summer Olympics! (Airing in 2021, the year 2020 will remain in the name as the Tokyo Olympics were delayed due to COVID-19.)
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The Metro Goldwyn Mayer Lion Evolves for the Modern Age
It’s an evolution 97 years in the making for Metro-Goldwyn-Mayer. MGM, one of the world’s oldest film studios, is bringing its iconic roaring lion to CGI for the first time.
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How the Tetley Tea Folk Made a Comeback with UK Audiences
For tea enthusiasts throughout the UK, the tagline “That’s better. That’s Tetley” has long been associated with the delicious taste of Tetley Tea. Tetley’s tea heritage has been producing delicious cuppas for over 180 years! This tea also evokes the memory of the Tetley Tea Folk, a whimsical crew of characters that represent the tea brand.
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Making the Band with Rice Krispies’ Snap, Crackle, and Pop
Once the milk hits the cereal, there’s a unique melody found in every bowl of Rice Krispies.
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How to Design a Clubhouse for Brand Mascots
Last year, General Mills debuted a new commercial introducing the Cereal Squad.
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How Ronald McDonald Met Grimace
Have you ever wondered how Ronald McDonald, beloved McDonald’s spokesclown, met and became best friends with Grimace?
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The Panda Behind the World Wildlife Fund’s Logo
Since 1961, the World Wildlife Fund (WWF) has been one of the world’s leading conservation organizations.
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Dream Job Alert! Become a Peanutter with Mr. Peanut and Planters
Still on the lookout for a dream job, or a really nutty gig?
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Dan Levy Promises Not to Eat M&M’S in Super Bowl LV Spot
Last week, the M&M’S spokescandy Yellow announced he would be hosting the M&M’S Super Bowl LV commercial premiere via Zoom.
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Mr. Peanut Shells Out Millions — But Not for Super Bowl Sunday
In 2020, Mr. Peanut passed away during Super Bowl LIV.
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Yellow Hosts M&M’s Super Bowl Premiere — Via Zoom!
The Super Bowl LV teaser for M&M’s does not look good.
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Happy 50th Birthday, PEBBLES Cereal!
Yabba dabba doo — PEBBLES Cereal is 50 years old!
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General Mills, Got Milk? Give Beloved Breakfast Icons Milk Mustaches
How have we not thought to give breakfast’s most beloved brand mascots their own milk mustaches?!
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Unlocking Headspace’s Inner Brand Character
Does Headspace have a brand mascot? The answer is no, not officially.



















