Tag: PopIcon

50 years ago, tea icon Sleepytime Bear drank a cup of Celestial Seasonings Sleepytime Tea and fell into a deep sleep.

Brand mascots have plenty of tricks and treats up their sleeves on Halloween.

American icon Betty Crocker officially became a centenarian on October 21, 2021.

The celebrations keep swimming upstream for StarKist’s Charlie the Tuna! Join us a new video premiering at #AWNewYork 2021 celebrating the iconic brand mascot.

Since 2004, Advertising Week has been celebrating the most treasured of icons in the advertising landscape: brand mascots. Two new characters and slogans are awarded a high-coveted spot on our Madison Avenue Walk of Fame in 2021.

Everything about Fruit Stripe Gum is delightful, especially when you’re a kid growing up alongside the brand.

Pop the sparkling water and raise your glass: it’s time to toast StarKist’s beloved brand mascot.

Look closely at Sir Kensington, the portrait of the condiment B Corporation Sir Kensington’s. Is it possible to see nods to other brand mascots in his visage?

One of my earliest Advertising Week articles was about the Pillsbury Doughboy’s family.

Welcome to Fabulous Las Vegas! Meet your tour guide: Captain Obvious, the iconic spokesperson for Hotels.com.

There is a special place in Laurie Scott’s heart for Hanna, ARCO’s enthusiastic dashboard hula girl spokesdoll.

After decades apart, the original five members of the General Mills’ Monster Cereals crew, including Count Chocula, Franken Berry, Boo Berry, Frute Brute, and Yummy Mummy, are reuniting together.

In 2019, global insurer Liberty Mutual entered the brand mascot space with their first spokescharacters LiMu Emu & Doug.

Remember Clippy — or more formally Clippit, the enthusiastic paperclip assistant in Microsoft’s Office Suite?

Long-time enthusiasts of Kellogg’s Pop Tarts toaster pastries may be able to recall one of its earliest brand mascots. The character’s name was Milton the Toaster.

If you’ve ever been to a Vineyard Vines storefront or browsed the website for the popular apparel and accessory company, chances are you may recognize their grinning, pink whale logo.

Father’s Day is gonna be nutty — and whale-y good — this year! If you’re planning something special for Dad in 2021, invite Mr. Peanut from Planters and Carvel’s Fudgie the Whale to join in the festivities.

When was the last time you saw a beloved breakfast brand mascot turn into a supervillain?

Decades before Dinty Moore Beef Stew took home the Gold Effie Award for its 20218 “Lumberjacks Eat Moore” ad campaign, there was another lumberjack that represented the brand.