Kevin the Carrot, Retired? Aldi UK Ushers in “New Tradition” with Ebanana Scrooge
By Heather Taylor, Contributor
Did Kevin the Carrot go into retirement before the 2021 holiday season?! Say it isn’t so!
Aldi UK’s adventurous brand mascot has a penchant for coming out on top when the odds are stacked against him. Kevin has survived cliffhangers, defeated the villainous Pascal the Parsnip, escaped angry Brussels sprouts just in time to host a Christmas Spectacular, and has even flown a carrot-sized jet to make it home for Christmas.
This year, however, it looks like carrots may no longer be part of the holiday menu. Aldi UK is teasing the start of a new tradition — and it’s all about bananas.
Ebanana Scrooge
Why bananas? The Aldi UK’s website declares that carrots are “so last Christmas.” Better times with bananas are ahead with the website promising to feature delicious recipes made with bananas for the whole family to enjoy.
It’s here that we get a sneak peek at Ebanana Scrooge. However, Ebanana’s story is shaping up to be quite reminiscent of Ebenezer Scrooge.
In this clip, we get a glimpse of Ebanana Scrooge anticipating meeting Santa Claus. He is paired with a tart treat on Christmas Eve and falls asleep with a smile on his face. Early that cold Christmas morning, Santa does arrive. But much to Ebanana’s dismay, he chooses the tart over the banana.
“Why didn’t he take me?” Ebanana cries as Santa leaves.
As Ebanana sits up, his sadness quickly turns to anger.
“I HATE Christmas!” Ebanana fumes.
Oh dear. It appears we are seeing the beginnings of a holiday disgruntlement story.
The Holidays Without Carrots?!
Now, Aldi UK’s social media feeds are saturated with bananas and Ebanana Scrooge’s likeness. A frowning Ebanana is on Instagram while Facebook pushes only banana recipes for the holidays — and certainly no carrots. And Ebanana is gleefully tweeting news about Kevin the Carrot’s retirement on Twitter.
Will this truly be a holiday season without Kevin? I enjoy bananas as much as anyone else does, but I also like carrots just as much and think they deserve a place at the table too. Can’t we have both?
Only time will tell if this year will be all about #EbananaScrooge or if Kevin will find a way to save the day!
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