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Melissa Orijin, Founder, Orijin Bees
Melissa is the CEO and founder of Orijin Bees, a multicultural toy company that challenges identity norms and celebrates the diversity of Black and Brown children and their communities.
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How to Spot Holes in Your Integrated Marketing Strategy
Integrated marketing remains one of the most reliable ways to ensure that you steward your marketing funds, bring in the most leads to your sales funnel, and drive up customer loyalty. Don’t wait to start seeing results.
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Jessie Wirtshafter, Creative Marketing Director, Dyla Brands
Jessie Wirtshafter has been working as a Director, Creative Marketing at Dyla Brands for 6 years. Dyla Brands is part of the Food & Beverage industry, and located in New York, United States.
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Ten Tips to Make Your Direct Mail Leave a Lasting Impression
Let’s consider 10 ways that your business can create posted communications that deliver a compelling return on your marketing budget.
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Amanda Everest, Head of Marketing, Graza
Amanda Everest is Head of Marketing at Graza,
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Forensic SEO: What to Do Now With Your Search Marketing Strategy
The more ticks that telling content received, the greater chance a brand has of first-page coverage.
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Double Trouble: Keeping Facebook Ad Costs Down During Frantic December
With a careful strategy you can avoid own goals during the World Cup and ensure digital marketing during the holiday period is the gift that keeps on giving.
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Adjusting Digital Strategy for a Recession
Focusing on the most profitable and effective sales drivers is what is important.
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5 Steps To Creating Your Small Business Data Security Plan
Meet regulatory standards, avoid costly penalties, keep your sensitive data well-protected, and know what to do if you suffer a cyberattack.
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How to Make the Most of Your Marketing Budget During a Downturn
Although cutting the marketing budget during a recession or near-recession might make sense from an administrative standpoint, it’s a detrimental move for the overall success of a business.
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3 Long-Term Marketing Methods You Can Still Explore in 2022 To Generate More Leads
Long-term marketing methods are time consuming. But when done right, they are very effective in driving growth to a business.
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U.S. Small Businesses Nearly Doubled Revenue, Report Being Impacted by Inflationary Pressures
Small businesses are capitalizing on social media advertising as 47% expect it to have the greatest impact on customer acquisition.
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5 Vital Strategies for SMB Retailers to Compete in a Daunting Q4
Focus on getting the most immediate bang for your buck now, and make sure you’re setting up a plan to extract even more value down the road—your 2023 self will thank you for it.
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3 Reasons Why Brand Consistency Should be Top Priority
Don’t miss out on growth opportunities by underestimating this powerful element in a marketing strategy.
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Is SEO Your Best Bet During a Recession?
Bolstering your SEO is a way to help safeguard your digital business during an economic slump.
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4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing
Here are some of the top ways to optimize your content marketing ROI right away.
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How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend
By Chris Jacks, Director of Growth Strategy, HireInfluence The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is finding those perfect-fit influencers that match your brand and your campaign. So how do you choose the right kind of influencer to match your goals? And…
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SEO Superheroes Need New Tools to Propel Brand Profit
The best SEO professionals can offer something special to any organization – but even superheroes need the right tools to do the best job.
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How to Defend Your Company on the New Frontier of Payment Fraud
The ultimate defense is creating an organization-wide security mindset. It’s a culture. It’s a way of thinking that has to be fostered. It’s easier to do than you might think.
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10 Tips to Building Your Brand with Link in Bio on Instagram
Start leveraging the power of link in bio today, and start building brand awareness, driving traffic to your best content and attracting new followers.



















