Tag: SMB

Lindsay McClelland has been working as a Vice President, Marketing at Little Sleepies for 3 years. Little Sleepies is part of the Apparel & Accessories Retail industry, and located in California, United States.

Sara Plotkin has a diverse work experience in brand marketing and account management. Sara worked at Thinx Inc. from 2021 to the present, initially as a Senior Director, Brand & Content, and then as the VP, Brand & Creative starting in August 2022.

Amanda Harris has a diverse work experience in the field of growth marketing and brand management. Amanda is currently serving as the Director of Growth at Fishwife, a role they started in October 2022.

Those looking to expand should undertake the initiative as much more than a side project; it will require extensive regional research, strategic prioritization of the partnerships and geos that will help you get traction, and an understanding of the privacy landscape to carve a piece of the growing global affiliate revenue pie.

By knowing more about the consumer, email marketers are able to segment them into various groups that have similar traits and characteristics, which really allows personalization to take off and enables brands to target emails more accurately.

Who is ultimately responsible for mitigating the negative impact of the affiliate schemers?

Brilliant or BS? is an innovative tabletop game publishing company. Our mission is to bring families and friends together to establish meaningful connections in real life.

We created The Only Bean on a mission to inspire better living through delicious plant-based foods that energizes the mind and body and leaves a small footprint on the planet.

When it comes to brands, we think of social engagement like being a party with two options to participate: as a host or a guest.

If you’re looking to generate further virtual buzz outside your shop window, Amazon Ads solutions, such as Sponsored Products and Sponsored Brands, can help.

Michael Tennant is an author, keynote speaker, freelance brand strategist, entrepreneur, and the creator of Actually Curious™ the empathy conversation game, Values Exercise™, and the Five Phases of Empathy™.

Marcelo holds the position of Chief Marketing Officer at Manscaped, a San Diego-based men’s beauty company, leading cross-functional teams in Marketing, Creative, Digital, Product Design, Packaging, Customer Insights, PR, and Production.

AI is here to stay. The small businesses who are currently using tools powered by AI overwhelmingly agree that it is making their businesses more successful.

Terence joined Stanley as President in 2020 after five years as Chief Marketing Officer for Crocs.

Deb Millard is a strategic and accomplished executive with +20 years of brand and retail leadership experience across multiple categories. Deb joined Amyris as Brand President, Stripes at the end of 2021. 

Matt Gehring is the CMO at Dutch—the first 24/7 virtual vet service that connects pet owners across the US directly with licensed veterinarians for timely care and solutions.

Alex Brown has scaled and/or exited from a variety of e-commerce businesses over the last 10 years.

Kimberly Lam is the Senior Director of Marketing at Sanzo – the first Asian-inspired sparkling water – where she’s been bridging cultures since 2022.

Andrew Katz is the chief marketing officer at Athletic Brewing Company, America’s leading producer of non-alcoholic craft beer.

Sarah’s journey into entrepreneurship was inspired by her personal health experience.