Tag: SMB

Jewel Zimmer and Taylor Lamb, the co-founders of Juna, are on a mission to improve daily health challenges that many women face: poor digestion, detoxification, mood, and sleep. The small, California-based wellness brand, which launched in September 2019, formulates supplements using plant-based ingredients to help one’s body reset, rebalance and become more resilient to its unique stressors.

Have you ever wondered why you remember or recognize a brand, even when you may not be using their products? It’s because these brands have strong brand awareness – familiarity among consumers of the goods they sell or the services they provide.

Small businesses are increasingly emphasizing the importance of successful marketing and advertising efforts to attract, engage with, and retain new and returning customers during and beyond celebrations and events such as Father’s Day, Mothers’s Day, and July 4th.

European small and medium enterprise businesses (SMEs) sold more than 1.2 billion products to Amazon customers worldwide in 2022. With more customers shopping online than ever before, now could be the right time to focus on reaching shoppers around the world.

It’s important to remember that digital marketing isn’t a sprint; it’s a marathon. Your first steps are an exciting time, so take it slow and don’t get too far out over your skis.

While no metric gives a perfect or complete picture, tracking rankings, traffic, engagement, indexation and links over longer periods for priority keywords and pages offers a robust framework for monitoring SEO success.

Whilst an individual SMB share of this massive return figure, might be small, it can represent a significant cause of lost profitability.

It doesn’t matter whether your company is established or just starting—the tools at your disposal are powerful enough to get the results you want. So why wait?

Multiple systems means multiple points of failure, and often a heavy investment in staff to get individual programs to talk to each other, share data and so forth.

Ryan Healey is VP of Brand & Marketing at Momofuku. He oversees marketing, communications, and design for both divisions of Momofuku: Momofuku restaurants and Momofuku Goods, the CPG arm of Momofuku.

Bianca Gates is the Co-Founder and CEO of Birdies, the company that created a new category of footwear with the stylish flats that are secretly slippers.

A passionate, dogged entrepreneur- I cut my teeth and launched my first retail line as Partner with James Beard winning The Violet Hour and am currently CEO of emerging women’s wellbeing brand, Nyssa Care.

Combining years of experience in marketing, design, project management and research to create meaningful and impactful strategies.

20+ years of experience in the brand overhaul and digital build space, with the last decade spent as a change agent in founder-led, purpose-driven organizations.

As a co-founder and CMO of Peace Out Skincare. Helped create and launch a lifestyle skin-tech skincare brand that was recognized as one of the most innovative companies in the world by Fast Company in 2023.

Passionate about building extraordinary brands that consumers love. Experienced Marketing Manager with a demonstrated history of working in the food & beverages industry.

Co-founder of Instant Biologics and Revolution Landscape. Through these businesses I help to create sustainable solutions for environmental problems, improve community health, and contribute to an economy focused on making positive change.