Tag: Sports + Entertainment

For decades, soccer in North America occupied an unusual position. It was undeniably popular among participants yet the sport often remained on the periphery of mainstream cultural conversation.

In an era where brands and agencies are under increasing pressure to prove social impact isn’t just performative, partnerships that combine community, culture and long-term commitment are beginning to stand out from the noise.

The audience is guaranteed. The revenue is not.

If there is one lesson I’ve learned running multiple ad campaigns in FIFA World Cups and UEFA European Championships is that it’s important to advertise early.

With the FIFA World Cup less than six months away, are your advertising and marketing plans set?

The collective turn-away from traditional media combined with the fragmentation and saturation of social media makes it harder for brands to cut through. But there is one channel that is largely underused, despite high engagement: live entertainment.

With all eyes on the TV and let’s be honest, TikTok. Super Bowl commercials have always been the main event.

Athlete – and fan-owned media distribution and entertainment network adds media veteran Ghee (CNN, BET, EBONY, ESSENCE) through the acquisition of her experiential, content, and distribution agency. DALLAS – January 20, 2026 – PlayersTV, the first media distribution company owned by athletes and their fans, today announced the acquisition of Expectant Media, a women-owned experiential, content, and distribution agency founded…

The 2026 World Cup will be the largest yet, with matches spanning stadiums in the US, Canada, and Mexico. Its scale means both the potential rewards and the risks will be greater.

The franchises that find success won’t just be fielding a team to compete; they’ll become a publisher and media platform in their own right. The blueprint for success is already out there. Now is the time for the leagues and franchises to take the ball and run.