Tag: Storytelling + Media

NYC Mayor Bill de Blasio has proclaimed the week starting October 11 as New York Digital Signage Week. While it’s true that out of home was impacted more than other ad mediums over the past 18 months, the sector has rallied back steadily.

After spending months indoors and consuming in-home digital media at a colossal scale, the reopening of hospitality and event venues is bringing back eyeballs to public spaces.

Visiting in-laws in heartland Ohio showcased an important reminder about media trends:  political messaging is 24/7 even in non-election years.

Brands are constantly battling for the attention of their audience. This is quite a challenge as there is an incredible volume of content bombarding consumers each day, every day.

The essence of brilliant storytelling through a visual medium is the ability to transport and immerse the audience in the moment, by painting a picture of a place, people and possibilities that invoke all your senses – the art of great storytelling forms the bedrock of our creative industry.

Box offices are reopening and studios are shooting again, but the time Americans spent at home has likely changed media consumption forever.

Seeing marketing as the sole arbiter of video content or framing video as the new broadcast equivalent to meet the demands of CTV misses the point.

A half-century ago, small-town startup Daktronics made an electronic wrestling scoreboard that became synonymous with the sport. Now Daktronics (NASDAQ: DAKT) lights up the world.

Content marketing is, however, the most sustainable way to grow demand and a loyal audience. If you’re in need of immediate results, content marketing is not for you. But if you’re after long-term success and growing your audience base, you’ve found your match.

Over the years we’ve heard lots of debate about the viability of email. As social media steamrolled onto the scene, many people in the industry even wrote email off as “dead,” proclaiming that social would make email irrelevant, especially for younger generations.

Tourism analysts see hopeful signs in theme park bookings, airline traffic, and more. Leisure travel is recovering first, ahead of business trips, experts say.

Covid-19 exposed African American beauty salons and barbershop owners to more than a virus: It exposed how important these businesses are to the Black community.

When President Joe Biden visited Pittsburgh to pitch his infrastructure bill, environmentalists urged him to “Go Big” on Covid recovery. Their media platform:  billboards.

Like any other part of the communications landscape, barter agencies have had to adapt tactics and strategies to keep pace with these larger shifts—and some have done better than others.

To align with new habits under lockdown, budgets have been shifted into more mobile-friendly digital media. Traditional channels have taken a hit. But consumers still value traditional ads, and brands would be unwise to assume they’ve become stale.

Global online video views are at an all-time high and rising 100% every year. The widespread accessibility of high-speed internet allows users to watch live and on-demand videos more than ever before.

The privacy bubble is starting to burst and advertisers and marketers alike are quickly pivoting their efforts to include Audio OOH technology in their marketing strategies to reach customers in a privacy-conscious world.

We sat down with Jennifer Allen, COO of handsome, to discuss the rise of digital creative during COVID, the dangers of ‘too much’ digital, and the present and future of omnichannel.

Back in March 2020 when the pandemic first forced businesses to shift to WFH and brands were examining how they talked to customers that demonstrated empathy, clients started asking a lot larger purpose-related, brand strategy-type questions. 

What can brands and marketers do to benefit consumers during this crucial period of their lives? Our friends at Healthline Media have created their 2021 Fitness Forecast to answer that very question.