Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Why Agencies Must Look Beyond Social to the Next Frontier: eCommerce
The next major advertising channel will require investment, organization and experience. -
How to Establish the Right Foundation for Dynamic Creative
Success in marketing still requires strong creative. All the technology in the world isn’t going to get you far if you can’t deliver compelling, relevant creative at the moment you’re reaching your audience. -
How Can Small Ad Tech Companies Differentiate Themselves in a World of Consolidation?
Over the last year, and catapulted by the pandemic, mergers and acquisitions of ad tech companies have been dominating the ad tech industry. -
CTV Completes the Puzzle for Cross-Channel Marketing Campaigns
The average UK home now uses 10.3 internet-enabled devices. With an excess of channels to choose from, audiences are no longer fully reachable via one platform. To keep up with consumption habits, marketers need omnichannel solutions that connect with their core customers as they move between touchpoints. -
CTV & OTT Advertising Guide: 5 Big Challenges Solved
A decade ago, a cable television subscription was your ticket to news, entertainment, sports, and the shows everyone was talking about. Now, cable is just one of many ways that consumers can access video content thanks to the rise of connected TV. -
Why You Need A UX Marketer
In the world of commerce, the power balance between seller and consumer has dramatically shifted. It was comparatively simple to convince consumers to convert and purchase a product or service in times past. -
The Commerce Media Ecosystem, Explained
An ecosystem, by definition, is a group of interconnected elements, formed by their interaction with each other. -
Equally AI CEO Commentary: Why Technology is the Great Digital Democratizer
It’s estimated that 98 percent of websites aren’t fully accessible, creating a significant digital divide that’s harming people and businesses. In response, digital platforms need to understand the case for accessibility while taking practical steps to improve their operations moving forward. -
What is the First-Party Media Network?
The evolution of media is inextricably linked to the societal and technological shifts that preceded or surround it. -
Get to Know Your Audience to Make Effective Video Content
When creating new content, video or otherwise, one of the first steps you should take is defining and researching your audience. -
Boosting Your Sales with the Right Product Video
Even though people are getting more used to the idea of shopping online, the fact that they can’t see, touch, or try the actual product is a big purchase stopper. Luckily, eCommerce companies and their marketing teams have product videos to help them with that. -
The Strategies and Science of Following Ad Messaging
In 2021, in perhaps the most dynamic ad marketplace in the history of advertising, advocating a data-led, tech-enabled, omnichannel approach is not enough to keep you nimble, ready to compete and win.
LATEST POSTS
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
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Healthcare AI Should Make Care Feel More Human
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Healthcare Has a Human Experience Problem Featuring Rose Baki of Lippincott
