Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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How Audio Attribution Can Transform Multichannel Campaigns
Audio consumption experienced a huge surge over the pandemic and proved its worth as a powerful form of communication and now, at long last, we can measure just how much. -
How To Reach CTV Audiences In The Premium, Privacy-First Video Landscape
The ‘old’ has become new once again for TV and video advertising. As a premium environment, traditional TV has historically given advertisers a much greater reach using contextual targeting; with campaigns based around content. -
The New Charge For Digital: Conversation Not Just Conversion
For marketers, the glamour of digital has often been its ability to drive conversion, generate leads, and simply get people to shop – with immense accountability. -
Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers
Direct mail marketing has fallen victim to the supply chain issues gripping countless industries, making it hard to find the very material that mailers are printed on. -
The Upside of Automation and Partnership Marketing
Over the past 20 years, automation has transformed digital marketing and media, in all its forms, one way or another. Despite its ability to change the game, however, its impact has been gradual. -
Companies Everywhere Are Falling Behind With Video, and That’s a Problem.
If you have not invested in creating a culture of video within your organization in a post-COVID world, you are literally losing ground to your competitors at this very moment. -
Setting The Stage For The Next Evolution Of Mobile Advertising
In the following Q&A, we chat with Eddie Dingels, GroundTruth’s Chief Operating Officer, to get his view on the evolving mobile landscape. -
Beyond Direct Sales: The Benefits Of Programmatic DOOH For Brands
With the return of bigger audiences and the end to lockdown in many parts of the world, out-of-home (OOH) advertising revenue is expected to bounce back in 2021 with a growth forecast at 14.9%. -
Finding the Future of Measurement with Cohorts
The history of innovation follows a familiar pattern: New technology comes along that improves our quality of life—like the car—then time reveals its unintended consequences, and innovators jump in to create something even better. -
4 Tips for Accurately Measuring Your Multichannel Marketing Campaign
It’s difficult for today’s marketers to measure what’s actually causing customers to engage and/or buy. Fortunately, one tool can help marketers accurately calculate conversions across channels. It’s called an identity graph. -
Using AR to reach ‘Camera Native’ Gen-Z
Born during a time when consumer technology was exploding, GenZ spends up to 10 hours per day scrolling on their mobile devices and has become a ‘camera native’ generation. -
Technology vs. Relationships in Local Media Sales
Once upon a time, local advertisers had to rely on their own instincts for marketing, whether printing flyers or hiring a sandwich-board-spinner.
LATEST POSTS
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
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Healthcare AI Should Make Care Feel More Human
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Healthcare Has a Human Experience Problem Featuring Rose Baki of Lippincott
