Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Customers Are Ready for Voice Experiences. Are Brands?
After years of ads and interfaces that talk at users, the brands that best empower customers and maximize the benefits of interactive voice experiences will be those that learn to listen. -
Five Things All Brands Need to Know about Out of Home Advertising Going into 2022
While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media. -
The State of CX in 2021 – Why Technology and Strategy Reign Supreme
No matter how much the world changes, the importance of serving your customers well will always be a top business priority. Yet how you achieve that goal must continually evolve. -
Addressing Big Tech’s Power Through a Geopolitical Lens
For several years now, the digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment. -
Tech And Trust: Forging The First-Party Future Of Adtech
If we are to be prepared for this brand-new ad ecosystem, we still need to address the challenges of data disparity and privacy-compliance that are causing so much concern. -
How Audio Attribution Can Transform Multichannel Campaigns
Audio consumption experienced a huge surge over the pandemic and proved its worth as a powerful form of communication and now, at long last, we can measure just how much. -
How To Reach CTV Audiences In The Premium, Privacy-First Video Landscape
The ‘old’ has become new once again for TV and video advertising. As a premium environment, traditional TV has historically given advertisers a much greater reach using contextual targeting; with campaigns based around content. -
The New Charge For Digital: Conversation Not Just Conversion
For marketers, the glamour of digital has often been its ability to drive conversion, generate leads, and simply get people to shop – with immense accountability. -
Direct Mail’s Short-term Obstacles Could Provide Long-term Benefit to Marketers
Direct mail marketing has fallen victim to the supply chain issues gripping countless industries, making it hard to find the very material that mailers are printed on. -
The Upside of Automation and Partnership Marketing
Over the past 20 years, automation has transformed digital marketing and media, in all its forms, one way or another. Despite its ability to change the game, however, its impact has been gradual. -
Companies Everywhere Are Falling Behind With Video, and That’s a Problem.
If you have not invested in creating a culture of video within your organization in a post-COVID world, you are literally losing ground to your competitors at this very moment. -
Setting The Stage For The Next Evolution Of Mobile Advertising
In the following Q&A, we chat with Eddie Dingels, GroundTruth’s Chief Operating Officer, to get his view on the evolving mobile landscape.
LATEST POSTS
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
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Oft-Neglected, Local Targeting Represents the Future of Advertising
