Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Achieving the Unskippable: The New Narrative Style for Digital Ads
Advertising used to follow a predictable, traditional story arc: Lead in, build-up, climax, the big reveal, offer, and branding. This formulaic ad type is past its prime and simply does not perform anymore. -
Are You Taking a Data-Driven Approach to Affiliate Marketing?
It’s never good to put all your eggs in one basket, and harnessing data is opening up fresh ways for brands to reach new people and drive traffic to their websites. -
To Successfully Implement a Product- led Strategy, Focus on Creating a Friction-free User Experience
Product-led Growth (PLG) is a relatively new model that has been adopted by many of the most successful tech companies. In a product-led approach, brands want their users to get the core value as soon as possible. -
How to Fix Ad Tech’s Lingering Problem
As a proponent of ad tech innovation, it pains me to say this. Our industry is wildly inefficient, not automated, and not transparent. And we’re barely addressing these major faults. -
Customers Are Ready for Voice Experiences. Are Brands?
After years of ads and interfaces that talk at users, the brands that best empower customers and maximize the benefits of interactive voice experiences will be those that learn to listen. -
Five Things All Brands Need to Know about Out of Home Advertising Going into 2022
While consumers are out and about in droves and driving around at, or above, pre-pandemic levels, COVID has permanently shifted consumer behaviors, and thus, brands must shift how they are planning and allocating media. -
The State of CX in 2021 – Why Technology and Strategy Reign Supreme
No matter how much the world changes, the importance of serving your customers well will always be a top business priority. Yet how you achieve that goal must continually evolve. -
Addressing Big Tech’s Power Through a Geopolitical Lens
For several years now, the digital ad industry has operated under the auspices that strict privacy regulations could come down at any moment. -
Tech And Trust: Forging The First-Party Future Of Adtech
If we are to be prepared for this brand-new ad ecosystem, we still need to address the challenges of data disparity and privacy-compliance that are causing so much concern. -
How Audio Attribution Can Transform Multichannel Campaigns
Audio consumption experienced a huge surge over the pandemic and proved its worth as a powerful form of communication and now, at long last, we can measure just how much. -
How To Reach CTV Audiences In The Premium, Privacy-First Video Landscape
The ‘old’ has become new once again for TV and video advertising. As a premium environment, traditional TV has historically given advertisers a much greater reach using contextual targeting; with campaigns based around content. -
The New Charge For Digital: Conversation Not Just Conversion
For marketers, the glamour of digital has often been its ability to drive conversion, generate leads, and simply get people to shop – with immense accountability.
