Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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No, It’s Not Just You. Buying TV Ads Is Getting Harder. Here’s Why.
Let’s just say it: Buying TV ads is challenging. It’s way too hard. -
6 Breakout Programmatic Strategies to Get Noticed Over the Holidays
2020 was the biggest holiday season ever for marketers and retailers—and 2021 is shaping up to be even more competitive. Give yourself a head start by getting your programmatic strategies in place now. -
Digital Poets Society: Will AI Replace Or Enhance Human Writers?
Let’s start with the good news: writers aren’t about to lose their jobs to robots. When The New York Times asked an AI system to generate a column on relationships, this was the result. -
FAST and NextGen TV: Streaming Trends Built for the Future
Let’s take a deeper look at FAST platforms, NextGen TV and their impacts on marketing and media industries. -
AR is Transforming ‘Try Before You Buy’: Here’s What You Need to Know
If Covid signals a step-change in how we preview products, however, technology is a must in this marriage of new realities. -
Why Tech-Enabled Healthcare is (Totally) Here to Stay
Patients are now digital-savvy consumers, forcing the medical sector to shift from B2B to B2C – bringing plenty of opportunities for growth in the process. -
Navigating The Metaverse Through Online Community
What is your Metaverse strategy? Whether that question induces your eyes to roll or your eyebrows to raise, it’s sure to be one you’ll encounter from your customer, your boss, or your investors soon. That is, if you haven’t already. -
The State of Converged TV: Global Trends in a Cross-Platform World
As TV becomes more flexible across channels, as new cross-platform metrics take hold and as advertisers get more comfortable balancing budgets across linear and streaming, we’ll see an even greater majority of marketers manage TV holistically. -
Achieving the Unskippable: The New Narrative Style for Digital Ads
Advertising used to follow a predictable, traditional story arc: Lead in, build-up, climax, the big reveal, offer, and branding. This formulaic ad type is past its prime and simply does not perform anymore. -
Are You Taking a Data-Driven Approach to Affiliate Marketing?
It’s never good to put all your eggs in one basket, and harnessing data is opening up fresh ways for brands to reach new people and drive traffic to their websites. -
To Successfully Implement a Product- led Strategy, Focus on Creating a Friction-free User Experience
Product-led Growth (PLG) is a relatively new model that has been adopted by many of the most successful tech companies. In a product-led approach, brands want their users to get the core value as soon as possible. -
How to Fix Ad Tech’s Lingering Problem
As a proponent of ad tech innovation, it pains me to say this. Our industry is wildly inefficient, not automated, and not transparent. And we’re barely addressing these major faults.
LATEST POSTS
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
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Oft-Neglected, Local Targeting Represents the Future of Advertising
