Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Keys to Unlocking Better Customer Relationships: Connecting in a Privacy-First World
Today there is an increasing dependency on technology partners for you to understand and reach your own customers. Our approach at Microsoft is to give you full control over your data and allow you to leverage that data to best serve your customer’s needs. -
The Hidden Work Behind Great In-Store Tech
In this environment of high expectations, new technology trends are also changing the customer experience in stores. New hybrid sales fulfillment options like buy-online, pick-up-in-store (BOPIS) and curbside pickup are gaining popularity. -
Consumer Behaviors and On-Demand Delivery: Technology in Overdrive
Once companies understand the new rules for digital deliveries, they’ll need to shift into higher gear with the tools and the technologies required to engage with more demanding customers. -
The Value of a Regional Approach to Streaming TV Media Buys
Regional buys, targeting streamers specifically, are quickly becoming the next logical step in a comprehensive media campaign. -
No, It’s Not Just You. Buying TV Ads Is Getting Harder. Here’s Why.
Let’s just say it: Buying TV ads is challenging. It’s way too hard. -
6 Breakout Programmatic Strategies to Get Noticed Over the Holidays
2020 was the biggest holiday season ever for marketers and retailers—and 2021 is shaping up to be even more competitive. Give yourself a head start by getting your programmatic strategies in place now. -
Digital Poets Society: Will AI Replace Or Enhance Human Writers?
Let’s start with the good news: writers aren’t about to lose their jobs to robots. When The New York Times asked an AI system to generate a column on relationships, this was the result. -
FAST and NextGen TV: Streaming Trends Built for the Future
Let’s take a deeper look at FAST platforms, NextGen TV and their impacts on marketing and media industries. -
AR is Transforming ‘Try Before You Buy’: Here’s What You Need to Know
If Covid signals a step-change in how we preview products, however, technology is a must in this marriage of new realities. -
Why Tech-Enabled Healthcare is (Totally) Here to Stay
Patients are now digital-savvy consumers, forcing the medical sector to shift from B2B to B2C – bringing plenty of opportunities for growth in the process. -
Navigating The Metaverse Through Online Community
What is your Metaverse strategy? Whether that question induces your eyes to roll or your eyebrows to raise, it’s sure to be one you’ll encounter from your customer, your boss, or your investors soon. That is, if you haven’t already. -
The State of Converged TV: Global Trends in a Cross-Platform World
As TV becomes more flexible across channels, as new cross-platform metrics take hold and as advertisers get more comfortable balancing budgets across linear and streaming, we’ll see an even greater majority of marketers manage TV holistically.
