Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Personalization, Programmatic, and Privacy: Creating the Ultra-Personalized Experiences Consumers Want
Through strategic technology activation, smart marketers can create ultra-personalized advertising experiences and still respect consumer privacy. -
Why Publishers Should Pull More Weight in the Rush for Video Ad Spend
With sharp editorial minds and a library of original content on their side – along with tech to ensure a brand-safe and scalable targeting environment – traditional players still have the opportunity to break ahead in the race for video ad dollars. -
We Have All the Time in the Virtual World: Why Brands Must Play the Long Game in the Metaverse
So, if this is the future reality that awaits in the metaverse, and it’s going to be driven by consumers, where does that leave brands? -
Starting in CTV? Don’t Make This Common Mistake
Roku’s scale is unmatched, but the data they offer can pale in comparison to buying directly with publishers, who will share more of their data if you buy with them directly. -
What Sport Sponsorship Needs to Learn From Adtech
One of the key issues holding back the wider adoption of real-time measurement in sports sponsorship is the lack of standardized industry metrics. -
What NFTs Mean For the Global Ad Industry
Across the metaverse, spaces and communities are often fiercely sceptical of advertisers. Brands need to adapt to their advertising and communications strategies to operate in meaningful ways in virtual worlds. -
Are You Laser-Focused on the Experience Economy? You Should Be
How does your technology create meaningful new solutions for that ever-rising bar? The answers to these questions will make or break your retail success in 2022 and beyond. -
The Digital Transformation in Local-Market Advertising
While it may seem at first glance that the advantages of advanced marketing technology reside out of reach for smaller, less sophisticated advertisers, the fact is that the greatest benefits of modern marketing technology are most readily beneficial to the most modest businesses. -
How Programmatic Digital Out of Home is Supporting the Growth of Smart Cities Worldwide
Programmatic DOOH is designed to communicate messages at scale – whether advertising public health messaging, popular products to suit weather conditions or traffic updates. -
M&A Fever: What the Rise of Mergers and Acquisitions in CTV Means for the Industry
Let’s get one thing clear: Connected television (CTV) is TV. It is the same experience happening on the same screen in the same room. Seriously – the reach is now there and advertising spend on CTV is on track to reach $13.4 billion by the end of this year. -
BIMI is All Set to Become a New Industry Standard for Brands that Rely on Email
BIMI aims to increase recipients’ confidence in the source of emails while enabling senders to reinforce visual branding in communication. -
Forget CTV’s Walled Gardens, 5G Mobile Phones are the Key for Addressability
The IP-based architecture of mobile makes the phone the natural “control point” for understanding audiences at scale and solving addressability, and the arrival of 5G only accelerates that reality.
LATEST POSTS
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
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Oft-Neglected, Local Targeting Represents the Future of Advertising
