Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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QR Codes & TV Ads – What We Can Learn From The Super Bowl Frenzy
An ever-increasing number of mobile users means tapping into what is most convenient for an audience always on the go that expects a more frictionless brand engagement. -
NFTs & Grandma Pearl
I’d like to thank my Grandma Pearl for inspiring me to dig in and learn what I can about web3 from NFTs to crypto. -
Synthetic Media in Video Production: From Red Herring to Mainstream
Like any new technology, synthetic media has received a lot of negative press over the last few years and has been seen as somewhat of a red herring due to some using it to spread disinformation. -
How Brands Win With NFTs and Web3
NFTs are still in such an early phase that no one brand or marketing team is doing it perfectly just yet, but that’s not stopping the deluge of brands jumping in. -
Personalization, Programmatic, and Privacy: Creating the Ultra-Personalized Experiences Consumers Want
Through strategic technology activation, smart marketers can create ultra-personalized advertising experiences and still respect consumer privacy. -
Why Publishers Should Pull More Weight in the Rush for Video Ad Spend
With sharp editorial minds and a library of original content on their side – along with tech to ensure a brand-safe and scalable targeting environment – traditional players still have the opportunity to break ahead in the race for video ad dollars. -
We Have All the Time in the Virtual World: Why Brands Must Play the Long Game in the Metaverse
So, if this is the future reality that awaits in the metaverse, and it’s going to be driven by consumers, where does that leave brands? -
Starting in CTV? Don’t Make This Common Mistake
Roku’s scale is unmatched, but the data they offer can pale in comparison to buying directly with publishers, who will share more of their data if you buy with them directly. -
What Sport Sponsorship Needs to Learn From Adtech
One of the key issues holding back the wider adoption of real-time measurement in sports sponsorship is the lack of standardized industry metrics. -
What NFTs Mean For the Global Ad Industry
Across the metaverse, spaces and communities are often fiercely sceptical of advertisers. Brands need to adapt to their advertising and communications strategies to operate in meaningful ways in virtual worlds. -
Are You Laser-Focused on the Experience Economy? You Should Be
How does your technology create meaningful new solutions for that ever-rising bar? The answers to these questions will make or break your retail success in 2022 and beyond. -
The Digital Transformation in Local-Market Advertising
While it may seem at first glance that the advantages of advanced marketing technology reside out of reach for smaller, less sophisticated advertisers, the fact is that the greatest benefits of modern marketing technology are most readily beneficial to the most modest businesses.
