Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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What the Metaverse Means for Brands and Branding
The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique. -
CTV: What’s All the Fuss About?
While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy. -
Agencies Need To Reshape The Role of the Technologist
There is an important opportunity to shift from a traditional marketer to a tech-enabled marketer that can influence more and scale faster. -
The Metaverse: Where Virtual and Physical Retail Fuse
Taking a proactive, inventive approach to the Metaverse while keeping societal good at the forefront, will create a win-win-win for brands, consumers, and publishers/platforms alike. -
How Will the Metaverse Fortify Customer Journey Analytics?
Metaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback. -
From Building the Metaverse to Engaging With It – Those Brands Who Enter First Will Not Always Win the Race
While brands will undoubtably all have to enter this new and exciting playground at some point – with transformed and improved strategies – there is no rush. -
Why AI Helps Maximize Product Lifecycle Marketing
To grow a product-oriented business in 2022 requires an investment in product lifecycle marketing, bolstered by real-time insights from the millions of customer conversations occurring online. -
3 Ways Subscriptions Will Help You Thrive in the Ecommerce Era, and How to Get Started
To capitalize on and sustain this growth trend, many ecommerce businesses are adding subscriptions to their offerings. To be successful though, they need to keep several factors in mind. -
QR Codes & TV Ads – What We Can Learn From The Super Bowl Frenzy
An ever-increasing number of mobile users means tapping into what is most convenient for an audience always on the go that expects a more frictionless brand engagement. -
NFTs & Grandma Pearl
I’d like to thank my Grandma Pearl for inspiring me to dig in and learn what I can about web3 from NFTs to crypto. -
Synthetic Media in Video Production: From Red Herring to Mainstream
Like any new technology, synthetic media has received a lot of negative press over the last few years and has been seen as somewhat of a red herring due to some using it to spread disinformation. -
How Brands Win With NFTs and Web3
NFTs are still in such an early phase that no one brand or marketing team is doing it perfectly just yet, but that’s not stopping the deluge of brands jumping in.
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
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Oft-Neglected, Local Targeting Represents the Future of Advertising
