Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience
The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space. -
An Introduction to Blockchain, the Future of Web 3.0 Marketing
The next generation of internet (3.0) will very likely be built upon blockchain technologies. -
Stepping Into the Metaverse: How Brands Can Create New Experiences & Build Loyal Communities
While it may sound like some distant, fantastic future, the metaverse already here in a big way. -
The Secret To How Global Brands Maximize Sales Via NFTs
By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but […] -
An Introduction to Web3 for Marketers: Objects: Chains, Tokens, Wallets, and Worlds
To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers. -
The Tools for Building the Metaverse Are Here and It’s Easier Than You Think to Get Started
The metaverse is upon us, and it’s everything from augmented reality to interactive experiences to online worlds that are an extension of our lives. -
How Loyalty Will Survive in the Metaverse
The newest iteration of digital realms, the long-awaited Metaverse, promises to usher in a new era for loyalty marketing. -
A Metaverse-Driven Transformation Is Coming to Retail
Retail is rewiring, and it’s happening before our eyes, says Liz Aviles, Vice President of Strategy and Cultural Insights for creative agency Upshot. -
Web 3.0: A Shift (Back) to the Original Web—but Only for Brands
So now that we’ve level-set in terms of the changes that are underway and what they mean for both consumers and brands alike, what steps can brands actually take to prepare? -
Personalized Advertising Is Under Attack – Web3 May Be the Solution
Recently, consumer data collection by brands and advertisers has risen exponentially to deliver personalized experiences also personalized advertising. While beneficial to advertisers, this has been crucial to publishers by providing a revenue stream as a way of subsidizing non-paying visitors. -
Optimizing the Brand Experience in Transformation: How to Market in the Metaverse Era
By Ashley Dudarenok A new brand world of engagement is coming with the next technology revolution Don’t want to miss the most exciting brand marketing opportunities in the era of […] -
Executive Q&A: How Smart Is Championing a More Open, Independent Web, One Tool at a Time
A Q&A with Pierce Cook-Anderson, Managing Director for Northern Europe at Smart AdServer
LATEST POSTS
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
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Oft-Neglected, Local Targeting Represents the Future of Advertising
