Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Web 3.0: A Shift (Back) to the Original Web—but Only for Brands
So now that we’ve level-set in terms of the changes that are underway and what they mean for both consumers and brands alike, what steps can brands actually take to prepare? -
Personalized Advertising Is Under Attack – Web3 May Be the Solution
Recently, consumer data collection by brands and advertisers has risen exponentially to deliver personalized experiences also personalized advertising. While beneficial to advertisers, this has been crucial to publishers by providing a revenue stream as a way of subsidizing non-paying visitors. -
Optimizing the Brand Experience in Transformation: How to Market in the Metaverse Era
By Ashley Dudarenok A new brand world of engagement is coming with the next technology revolution Don’t want to miss the most exciting brand marketing opportunities in the era of […] -
Executive Q&A: How Smart Is Championing a More Open, Independent Web, One Tool at a Time
A Q&A with Pierce Cook-Anderson, Managing Director for Northern Europe at Smart AdServer -
What the Metaverse Means for Brands and Branding
The metaverse isn’t fully here yet, giving marketers ample time to thoroughly vet their branding strategy testing new approaches, failing spectacularly, and adapting to perfect their technique. -
CTV: What’s All the Fuss About?
While historically, CTV has been viewed as supplementary to linear TV buying, we’re moving into a world where it’s central to a TV buying strategy. -
Agencies Need To Reshape The Role of the Technologist
There is an important opportunity to shift from a traditional marketer to a tech-enabled marketer that can influence more and scale faster. -
The Metaverse: Where Virtual and Physical Retail Fuse
Taking a proactive, inventive approach to the Metaverse while keeping societal good at the forefront, will create a win-win-win for brands, consumers, and publishers/platforms alike. -
How Will the Metaverse Fortify Customer Journey Analytics?
Metaverse marketing techniques can impersonate modern footprints to compose smart technology. However, more consumers need to experience the metaverse and provide valuable feedback. -
From Building the Metaverse to Engaging With It – Those Brands Who Enter First Will Not Always Win the Race
While brands will undoubtably all have to enter this new and exciting playground at some point – with transformed and improved strategies – there is no rush. -
Why AI Helps Maximize Product Lifecycle Marketing
To grow a product-oriented business in 2022 requires an investment in product lifecycle marketing, bolstered by real-time insights from the millions of customer conversations occurring online. -
3 Ways Subscriptions Will Help You Thrive in the Ecommerce Era, and How to Get Started
To capitalize on and sustain this growth trend, many ecommerce businesses are adding subscriptions to their offerings. To be successful though, they need to keep several factors in mind.
