Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Super Apps are Coming to the US. Will They Improve Customer Experience?
Companies and brands should monitor the super app trend and similar strategies closely and determine what role they can play in this new space, whether that’s a presence as a mini app on other brands’ super apps or as their own all-things-to-all-users super app. -
How to Defend Your Company on the New Frontier of Payment Fraud
The ultimate defense is creating an organization-wide security mindset. It’s a culture. It’s a way of thinking that has to be fostered. It’s easier to do than you might think. -
Intro to Web3 Part II — Framework for Objects: Decentralization, Ownership, and Liquidity
When building the framework for a Web3 strategy, marketers must consider the key facets of the Web3 environment that objects enable: decentralization, ownership and liquidity. -
Q&A with Costanza Ghelfi, Co-Founder and COO at Ad-Machina
AW360 speaks with AdMachina COO and Co-Founder Costanza Ghelfi. AdMachina was recently acquired by Making Science. -
Battle for Second Screen Eyeballs Has Been Won by Social Media
Rather than detracting from the big screen, a social-first focus can lead brands straight into the zeitgeist. -
3 Steps for Marketers to Drive Re-Engagement With Their Webinar Videos
Here are 3 simple steps to get your customers, prospects, and others re-engaging with your long-form video content like webinars. -
How AI Can Be Used in Successful Retail Strategies
If you work in the world of retail, it could be time to embrace AI to stay ahead of the curve and improve the experience of staff and customers alike. -
4 Ways Metaverse Technology Will Influence the Enterprise Brand Experience
The race to enter the metaverse is intense, and multiple companies are in the news every day trying to get into the space. -
An Introduction to Blockchain, the Future of Web 3.0 Marketing
The next generation of internet (3.0) will very likely be built upon blockchain technologies. -
Stepping Into the Metaverse: How Brands Can Create New Experiences & Build Loyal Communities
While it may sound like some distant, fantastic future, the metaverse already here in a big way. -
The Secret To How Global Brands Maximize Sales Via NFTs
By Cory Hymel, Director of Blockchain, Gigster Most people are still confused about NFTs, or non-fungible tokens and what they are about. We have yet to see mass adoption but […] -
An Introduction to Web3 for Marketers: Objects: Chains, Tokens, Wallets, and Worlds
To prepare for this digital future, marketers need to understand these new concepts and environments so they can both efficiently and effectively reach and engage consumers.
LATEST POSTS
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The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
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Elizabeth Newton, Founder of eNewton
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
