Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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All Hail the Rise of Super Apps: And How Savvy Retail Players Can Claim a Slice of the Action
In the fragmented, fast-paced world of digital retail, super apps carry the promise of a Midas touch with the provision of simple, slick, one-stop lifestyle services. -
What Marketers Need to Know about the Metaverse
Claritas data clearly shows that the metaverse is not just for young gamers – enthusiasts include millions of older professionals, some with median household incomes as high as $232,777. -
3 Mistakes Consumer Brands Are Making in the Metaverse
The metaverse is still in such an early stage that there really isn’t a reliable playbook on how to succeed there as a brand. -
Why Apps Are Stealing the Show From the iPhone on Its 15th Birthday
Beyond the hardware, the launch of the first iPhone was also a key milestone for the introduction of native mobile applications to the world. -
Five Guiding Principles for Marketers Entering Web3/the Metaverse
The foundations of tomorrow’s Web3/metaverse are being laid today, and brands are in the unique position to test-and-learn while also contributing to the evolution of its architecture. -
With AVOD on the Rise, Marketers Must Prioritize User Experience
With more activity than ever in the CTV marketplace, service providers and marketers alike must move quickly to ensure that they’re making the most out of AVOD’s golden moment. -
Is Disney’s Developing Tech Stack a Canary in the Google Coalmine?
The historical dominance of the walled gardens doesn’t have to be forever. Industry dynamics in 2022 are uncertain and in flux. -
Q&A: Tug’s Hannah Thompson on How Brands Can Harness Metaverse Opportunities Without Killing the Buzz
Hannah Thompson, Programmatic Account Manager at Tug, shares her insights on where we’re headed and what to expect. -
Overutilization of the Spot Market is Responsible for High Programmatic Costs
Higher-value deals await publishers with inventory — and audiences — worth paying for. The question is whether they can access the technology and make the updates required to their practices to maximize that inventory’s value. -
Super Apps are Coming to the US. Will They Improve Customer Experience?
Companies and brands should monitor the super app trend and similar strategies closely and determine what role they can play in this new space, whether that’s a presence as a mini app on other brands’ super apps or as their own all-things-to-all-users super app. -
How to Defend Your Company on the New Frontier of Payment Fraud
The ultimate defense is creating an organization-wide security mindset. It’s a culture. It’s a way of thinking that has to be fostered. It’s easier to do than you might think. -
Intro to Web3 Part II — Framework for Objects: Decentralization, Ownership, and Liquidity
When building the framework for a Web3 strategy, marketers must consider the key facets of the Web3 environment that objects enable: decentralization, ownership and liquidity.
