Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Keeping Up With Walled Garden API Changes Requires Automation
Besides the client-side benefits inherent with constant API parity, your team—no matter what its size—can use its mental and physical bandwidth on business drivers, customer relations, and other high-value, high-satisfaction efforts. -
The Essential Marketer’s Guide to Web3 and NFTs
NFTs and Web3 are investments that really allow that one-to-one brand-to-consumer connection to happen. -
The Metaverse Creates Opportunities for Healthcare Innovation
While many of the benefits of the metaverse will help improve education and training for future physicians, the opportunities stretch far beyond -
Customization in Your Pocket – Restaurant Apps Done Right
Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?! -
As a Recession Looms, Automation Helps Brands Do More with Less
No matter how an economic recession may affect your business, automation offers an overall chance to do more with less—and its gains will continue to prove value when happier times come. -
How Advertisers Can Help Create a Brand Safe Metaverse
The metaverse offers endless possibilities for brands. But in order to take full advantage, we must take heed learnings of the past and build a new environment that all are able to enjoy. -
Global Teams and Instant Updates: How Brands Can Be Agile and Coherent in Today’s Fast-Paced Media World
With digital savvy consumers and business decision-makers having high expectations from brands, and expecting a much richer, seamless and consistent experience in terms of content, the combination of a DAM and cloud-based delivery is a win-win for all. -
Private Equity Firms Turning to Digital Marketing to Make Portfolio Companies Prosper Faster
While digital advertising is not brand new, its usefulness is valued because it is so trackable. -
Navigating Community Management in the Metaverse
As the Metaverse becomes a more popular place for consumers to gather, issues surrounding the behavior of some and how to enforce standards will become further pronounced, and as much in the mirror-world, tough to predict. -
The Future May Be Robots, and That Might Be What News Media Needs
It’s time to peer beyond the deprecation of cookies and find out what tech’s really going to look like in a few years – and what this means for the free press we know and love. Outbrain’s Masahiro (Max) Ueno, managing director JAPAC, takes a look into the crystal ball. -
5 Ways To Build Rich Customer Relationships in the Metaverse
While the metaverse is the new bright, shiny object for marketers, consumers are still lagging in fully understanding what it is, or even how to find it — and rightfully so. -
How to Get Unstuck in the Era of the Metaverse, Crypto and NFTs
The challenge for marketers is to shift out of sharing and showboating ‘what if’ mode and find smart hacks to get real quickly, to determine what’s useful and what’s not for their brand and business – and get the most out of that process.
