Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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How New Developments in Applied AI Can Be Used More Widely in Business
The advancement of AI provides tools at our disposal, not machines competing for our jobs: so AI is more of a companion than a rival. -
Predictions-Based Advertising Is The New Era of Winning Consumers to Your Brand
Using predictions-based marketing allows you to automatically engage your audience by requesting their input, which allows people to showcase their knowledge – a thing most enjoy. -
First-Party Data and Industry Collaboration Will Fuel the Post-Cookie Evolution of Digital
As both sides of the advertising ecosystem become progressively more aware of how closer collaboration can unlock these many benefits, innovative partnerships are cropping up throughout the ad tech space. -
How Deep Learning Will Shape the Future of Digital Advertising
Deep Learning algorithms analyse offers and how attractive they are from a user’s perspective. This approach makes it possible to implement a strategy where there is otherwise no clear pattern for a particular group of users. -
What Ads on Streaming Services Can Tell Us About the New Battleground for Loyalty
Streaming platforms are now in warfare on multiple levels, advertising dollars and subscribers, which will continue to rumble on. -
Unreal in Advertising
Brands can see far beyond the creative horizons of the past, generating boundless worlds and stories. The only restriction will be the limits of our imagination. -
Are Voice Assistants the Next UX Paradigm for Mobile Apps?
Brands that design more accessible solutions open their tent to serve more customers and serve them better. -
The Sleeping Giant of Live Linear OTT in APAC
Ultimately, we are only scratching the surface of the possibilities of live linear OTT in Asia Pacific. -
Keeping Up With Walled Garden API Changes Requires Automation
Besides the client-side benefits inherent with constant API parity, your team—no matter what its size—can use its mental and physical bandwidth on business drivers, customer relations, and other high-value, high-satisfaction efforts. -
The Essential Marketer’s Guide to Web3 and NFTs
NFTs and Web3 are investments that really allow that one-to-one brand-to-consumer connection to happen. -
The Metaverse Creates Opportunities for Healthcare Innovation
While many of the benefits of the metaverse will help improve education and training for future physicians, the opportunities stretch far beyond -
Customization in Your Pocket – Restaurant Apps Done Right
Restaurant apps coupled with customization, which hopefully your business can learn to curate and find a sweet spot for success, translate into increased customer engagement and ultimately, enhanced sales. What better way to weather the perfect storm?!
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Live Nation Backs New Creator-Economy Company Creator Nation
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
