Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Hello, My Name Is 0xcAD39b010B80524c8BC7F43FdbA04372dD7114b3
There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead. -
Let’s Talk Programmatic: AW360 Sits Down with AI Digital’s Founder and CEO
In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023. -
70% of Your Consumers Are Now ‘Invisible’ to Your Adtech Stack – How Did This Happen, and What Can You Do About It?
To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers. -
How Programmatic Advertising Can Make Christmas Come Early for Small-to-Medium Retailers
Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players. -
Brand Marketers: ‘May I Have Your Attention?’
A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x. -
Artificial Immortality: Should We Be Using AI to Reimagine Life After Death?
We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible. -
Retail, Finance, Healthcare: Every Industry Needs Its Own Data Stack
Whichever way things go in the future, right now, brands have an opportunity to build out capabilities that can help their data perform better. -
Feature-Rich APIs Are The Solutions to a Complex, Fast-Moving Industry
Using an API to reference data in-place reduces complexity, data duplication, and streamlines business process flow. -
To Make Events Sustainable and Support Your ESG Goals, ‘Travel’ to the Metaverse – 3 Reasons Why
Whether it’s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now. -
How an ‘Outperformer’ Mindset Will See Brands Through Turbulent Times
During this period of political and economic uncertainty, the next few years may not be plain sailing for anyone running a company and trying to grow a brand. -
How Brands Can Lean on Programmatic Advertising to Provide Certainty in Uncertain Times
In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media. -
Top 5 Challenges for the LATAM Adtech Universe… and How to Solve for Them
LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies.
LATEST POSTS
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A Creator Brief Should Make the Next Decision Easier
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The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season
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Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union
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Why Travel Data Matters to Brands That Don’t Sell Travel
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Simulations Are About to Make Failure Cheap in Advertising
