Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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How Brands Can Lean on Programmatic Advertising to Provide Certainty in Uncertain Times
In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media. -
Top 5 Challenges for the LATAM Adtech Universe… and How to Solve for Them
LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies. -
ReachTV Announces Two Promotions to Executive Ranks
New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings -
How Can Image Streaming Benefit Premier League Clubs in the 2022/2023 Season?
While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has. -
Why Sophisticated AI Is the Natural Next Step in the Evolution of the Marketing Toolkit
Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline. -
How Programmatic DOOH and Google Topics Will Power the Next Phase of Advertising
Contextual targeting is the core of the future of advertising. Both Google Topics and programmatic DOOH can bring this next phase into reality, and will allow advertisers to step confidently into this brave new world. -
The Rise of the Surfaces Economy: What It Means for Consumers and Marketers
How ‘Screen Zero’ is Driving the Future of How We Consume Content By Abhay Singhal, Co-Founder of InMobi Group, CEO of InMobi Advertising Platform The preeminent market maker, Apple, once […] -
Streaming Delivers Better TV for Brands and Streamers Alike
Consumers have shifted towards TV streaming, and quality, in-demand content is following. Here’s how marketers can stand out in the streaming decade. -
It’s Not Too Early to Get Excited About Web3 and the Metaverse
As we look ahead, it is important that we understand the significance of the shift that is happening and take the opportunity to influence it -
CTV Is Growing up Fast Under the Spotlight of the Global Ad Industry
Now is the time for advertisers and publishers to start figuring out the role of CTV in their plans and work together with trusted ad tech partners to help them ‘test and learn’ their way to success. -
The Power of Partnership: Driving Engagement Within a Convergent Entertainment Landscape
Each of today’s convergent entertainment players has its unique ability to leverage data on behalf of advertisers. -
NFTS: Love ‘Em or Loathe ‘Em, You Can Learn From Them
There is enormous potential for NFTs to be used for greater, purpose-led initiatives when you look beyond the hype.
LATEST POSTS
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Live Nation Backs New Creator-Economy Company Creator Nation
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The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
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The Next Generation of Media Networks Starts with Infrastructure
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There Is No Such Thing as Creative Wearout
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Neala Brown, Global Head of Data, Measurement & Insights at Teads
