Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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A New Retail Superpower: How Platform Tech Can Transform the Asos of Tomorrow
To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets. -
AI’s Impact on the Future of Marketing Content: What Will Super Bowl 2024 Look Like?
Here are three innovations that could reshape next year’s Super Bowl ads -
Why CTV Will Thrive in 2023 While Other Ad Markets Decline
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant. -
Meeting at the Middle Between AI and Creativity
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools. -
Advertising Trends to Watch in 2023
By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You couldn’t attend an advertising or technology conference in 2022 without sensing the growing buzz around […] -
Machine Marketing: How AI Will Shape the Future of Creativity
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency -
What Meta’s Advantage+ Shopping Campaigns Mean for Retailers and Advertisers
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets. -
Why IP Address Intelligence Data Is Key for MSSPs – and Cybersecurity Protection in General
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs -
How Interactive Audio Ads Can Help Brands Reach and Inspire Audiences
Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads. -
How to Build Immersive Experiences With Interactive Video Marketing
Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be. -
Focus on Post-Purchase CX to Grow Revenue and Boost Engagement
By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6% to 14% of a company’s total revenue and marketing teams spend a large portion of […] -
3 Predictions for 2023 MarTech/AdTech Trends
Here are three other trends anticipated for next year.
LATEST POSTS
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A Creator Brief Should Make the Next Decision Easier
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The Sameness Trap — Why the Brands Breaking Their Category’s Unwritten Rules Will Outshine the Rest This Season
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Healthcare Websites Need to Start Thinking Like Their Patients, Featuring Jaime Lyons of Mighty Union
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Why Travel Data Matters to Brands That Don’t Sell Travel
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Simulations Are About to Make Failure Cheap in Advertising
