Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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How Programmatic Advertising Can Make Christmas Come Early for Small-to-Medium Retailers
Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players. -
Brand Marketers: ‘May I Have Your Attention?’
A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x. -
Artificial Immortality: Should We Be Using AI to Reimagine Life After Death?
We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible. -
Retail, Finance, Healthcare: Every Industry Needs Its Own Data Stack
Whichever way things go in the future, right now, brands have an opportunity to build out capabilities that can help their data perform better. -
Feature-Rich APIs Are The Solutions to a Complex, Fast-Moving Industry
Using an API to reference data in-place reduces complexity, data duplication, and streamlines business process flow. -
To Make Events Sustainable and Support Your ESG Goals, ‘Travel’ to the Metaverse – 3 Reasons Why
Whether it’s a trade show or trade marketing briefing, a fashion show or a trends presentation, virtual events offer an incredible opportunity to step into the metaverse now. -
How an ‘Outperformer’ Mindset Will See Brands Through Turbulent Times
During this period of political and economic uncertainty, the next few years may not be plain sailing for anyone running a company and trying to grow a brand. -
How Brands Can Lean on Programmatic Advertising to Provide Certainty in Uncertain Times
In the final quarter of this challenging year, marketers can be reassured that the tools to withstand the additional pressure of delivering both efficiency and performance from media investments are readily available in programmatic media. -
Top 5 Challenges for the LATAM Adtech Universe… and How to Solve for Them
LiveRamp just completed a survey on cookies preparedness in LATAM in partnership with ComScore. An initial look at the results show that in the region, there is some confusion as to whether online marketers and publishers in the digital marketing space are in fact, using cookies. -
ReachTV Announces Two Promotions to Executive Ranks
New roles will support the rapid growth of the streaming television network’s distribution and new advertising offerings -
How Can Image Streaming Benefit Premier League Clubs in the 2022/2023 Season?
While the Premier League hasn’t changed too much in recent years, the way fans watch and engage with the competition has. -
Why Sophisticated AI Is the Natural Next Step in the Evolution of the Marketing Toolkit
Today, adopting a deep learning solution is frictionless and flexible. There’s no need to retrain your team or reinvent your marketing pipeline.
LATEST POSTS
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The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
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Elizabeth Newton, Founder of eNewton
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
