Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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Meeting at the Middle Between AI and Creativity
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools. -
Advertising Trends to Watch in 2023
By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You couldn’t attend an advertising or technology conference in 2022 without sensing the growing buzz around […] -
Machine Marketing: How AI Will Shape the Future of Creativity
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency -
What Meta’s Advantage+ Shopping Campaigns Mean for Retailers and Advertisers
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets. -
Why IP Address Intelligence Data Is Key for MSSPs – and Cybersecurity Protection in General
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs -
How Interactive Audio Ads Can Help Brands Reach and Inspire Audiences
Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads. -
How to Build Immersive Experiences With Interactive Video Marketing
Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be. -
Focus on Post-Purchase CX to Grow Revenue and Boost Engagement
By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6% to 14% of a company’s total revenue and marketing teams spend a large portion of […] -
3 Predictions for 2023 MarTech/AdTech Trends
Here are three other trends anticipated for next year. -
Hello, My Name Is 0xcAD39b010B80524c8BC7F43FdbA04372dD7114b3
There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead. -
Let’s Talk Programmatic: AW360 Sits Down with AI Digital’s Founder and CEO
In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023. -
70% of Your Consumers Are Now ‘Invisible’ to Your Adtech Stack – How Did This Happen, and What Can You Do About It?
To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers.
LATEST POSTS
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The Washington Post’s Dylan Wells on Creators, Politics and the Future of Media
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Elizabeth Newton, Founder of eNewton
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A Custom Algorithm Is Only as Good as the Planning Around It
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AI Visibility Is Platform-Specific. Your Strategy Should Be Too.
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Verify Before You Buy: How Embedded Verification Turns Campaign Policy Into Better Outcomes
