Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
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What Meta’s Advantage+ Shopping Campaigns Mean for Retailers and Advertisers
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets. -
Why IP Address Intelligence Data Is Key for MSSPs – and Cybersecurity Protection in General
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs -
How Interactive Audio Ads Can Help Brands Reach and Inspire Audiences
Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads. -
How to Build Immersive Experiences With Interactive Video Marketing
Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be. -
Focus on Post-Purchase CX to Grow Revenue and Boost Engagement
By Sharat Potharaju, Co-founder and CEO, Beaconstac Total marketing budgets amount to between between 6% to 14% of a company’s total revenue and marketing teams spend a large portion of […] -
3 Predictions for 2023 MarTech/AdTech Trends
Here are three other trends anticipated for next year. -
Hello, My Name Is 0xcAD39b010B80524c8BC7F43FdbA04372dD7114b3
There’s little risk in experimenting with this corner of the emerging Web 3 world. And it’s a great way to be prepared for the tremendous change that lies ahead. -
Let’s Talk Programmatic: AW360 Sits Down with AI Digital’s Founder and CEO
In this AW360 interview, we speak with Stephen Magli, Founder and CEO of AI Digital to get his thoughts on the state of programmatic and what lies ahead for the industry in 2023. -
70% of Your Consumers Are Now ‘Invisible’ to Your Adtech Stack – How Did This Happen, and What Can You Do About It?
To continue to reach consumers, advertisers must work with publishers via a privacy-safe tech infrastructure to find, scale and activate their consented consumer data, including the opt-out consumers. -
How Programmatic Advertising Can Make Christmas Come Early for Small-to-Medium Retailers
Programmatic advertising offers small-to-medium retailers the opportunity to maximise advertising budgets, boost campaign performance, putting them on a level playing field with larger players. -
Brand Marketers: ‘May I Have Your Attention?’
A recent study, using eye-tracking technology, shows that fully on-screen ad formats outperform typical mobile outstream formats by 2.5x and mobile display formats by 5x. -
Artificial Immortality: Should We Be Using AI to Reimagine Life After Death?
We have a long-held tradition of using photos, letters, and videos to keep the memories of deceased loved ones alive. AI tech is just the evolution of that – making these precious moments interactive and more tangible.
