Tech
Gain a deeper understanding of how emerging technologies are shaping marketing strategies, consumer engagement, and media consumption. Whether you’re an entrepreneur, marketer, or industry leader, we’ll equip you with the knowledge and tools needed to navigate the complexities of modern marketing and drive meaningful business growth.
-
Equipped With AI, Brands Can Battle for a Privacy-First, Open Internet
AI holds the key to the future of privacy-first, advertising on the open web and will completely transform all aspects of marketing. -
Advanced TV: What Does This Hand of Cards Bring to the Table?
Advertisers and agencies’ rising confidence in Advanced TV channels is grounded in their ability to deliver against marketing priorities. -
A New Retail Superpower: How Platform Tech Can Transform the Asos of Tomorrow
To rise to the challenge of a post-Covid era, retailers need to build a reciprocal framework around their assets. -
AI’s Impact on the Future of Marketing Content: What Will Super Bowl 2024 Look Like?
Here are three innovations that could reshape next year’s Super Bowl ads -
Why CTV Will Thrive in 2023 While Other Ad Markets Decline
In more ways than one, the industry is reeling, yes CTV is to 2023 what mobile was to 2008 because entertainment is recession resistant. -
Meeting at the Middle Between AI and Creativity
A creative losing their job to an AI may be easy to envision and worry about, it’s not the likely outcome of these tools. -
Advertising Trends to Watch in 2023
By Stephanie Bunnell (Klimaszewski), SVP of Marketing at Aki Technologies, an Inmar Intelligence Company You couldn’t attend an advertising or technology conference in 2022 without sensing the growing buzz around […] -
Machine Marketing: How AI Will Shape the Future of Creativity
A Conversation with Michael Rivera, Executive Creative Director at Upshot Agency -
What Meta’s Advantage+ Shopping Campaigns Mean for Retailers and Advertisers
Meta’s new ASC tool is worth exploring its evolving Advantage product suite to gauge how they might help enhance your campaigns, whether it be to more efficiently reach a specific group of people looking to get in on the next clothing trend or expand brand activity into new markets. -
Why IP Address Intelligence Data Is Key for MSSPs – and Cybersecurity Protection in General
IP address intelligence data won’t stop criminal cyber activity, but it can provide an additional, valuable layer of protection for in-house teams or MSSPs -
How Interactive Audio Ads Can Help Brands Reach and Inspire Audiences
Whether you’re new to advertising or have experience creating audio ads, one way to create a memorable experience for consumers is to add an interactive element to your audio ads. -
How to Build Immersive Experiences With Interactive Video Marketing
Explore more ways Amazon Ads can help you reach and engage your audiences in the places they love to be.
LATEST POSTS
-
Live Nation Backs New Creator-Economy Company Creator Nation
-
The Programmatic Stack Has Become Too Complex. AI Could Finally Simplify It
-
The Next Generation of Media Networks Starts with Infrastructure
-
There Is No Such Thing as Creative Wearout
-
Neala Brown, Global Head of Data, Measurement & Insights at Teads
